In a joint study, Ryte and the strategic consultancy Boston Consulting Group (BCG) investigated the effects of poor website quality on marketing budget efficiency.
Since the onset of COVID-19, the importance of an online presence has only increased. Many companies currently experience more than double their normal online traffic. Faulty pages can therefore be expensive for companies. But what exactly does expensive mean? What costs should actually be taken into account? In order to provide more transparency, Ryte and BCG examined more than 350 websites of 20 major European groups and produced an extensive cross-industry report.
The study revealed that almost a quarter of the websites examined were loading very slowly or not at all, or had faulty links. On average, 40 percent of these cases can even be classified as critical. As a consequence, this reduces the effectiveness of marketing expenditure by up to 20 percent. Taking the opposite perspective, if the quality of websites is optimized sustainably, the conclusion is that quality control is ultimately the key to success. Companies can increase the effectiveness of their marketing expenditure by up to 26 percent with fast loading and error-free pages. In times of growing importance of e-commerce, this is an unbeatable competitive advantage.
“The homepage is the most important entrance for new, potential customers. However, many companies underestimate the importance of a clean online presence and lose money because of bad websites”, says Andreas Schwabe, Partner at BCG and co-author of the study.
“The study carried out together with BCG has taken us a crucial step forward, as it enabled us to quantify the cost risk of faulty websites. On this basis, there is no longer any excuse for not taking lasting care of the quality of your own websites”, adds Andreas Bruckschloegl, co-founder and CEO of Ryte.
The complete results of the study can be viewed here in English.
Ryte, an award-winning SaaS company with headquarters in Munich, Germany, is one of the fastest growing technology companies in Europe. Ryte supports companies and agencies in sustainably optimizing their website quality and success in search engines with state-of-the-art software. More than 1 million users worldwide trust in the Ryte Suite. The Ryte Suite is made up of three tools to help users increase traffic and conversion rates of their websites: Website Success, Content Success and Search Success. The product portfolio also includes BotLogs, an innovative alternative to logfile analysis, which enables SEOs to easily analyse bot traffic on their website in real time.
Ryte currently has offices in Munich and Ho Chi Minh City with 78 employees. Globally active companies such as Allianz, Boehringer Ingelheim, Daimler and Sixt rely on Ryte’s technology and innovation to reach their website’s full potential.
Further information is available here: ryte.com.
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