Detect on-page errors on your website and discover optimization potentials.
OnPage optimization is part of Search Engine Optimization (SEO). Search Engine Optimization summarizes all measures aimed at improving the position in Search Engine Result Pages (SERPs). Search Engine Optimization is divided into OnPage and OffPage optimization. OnPage optimization aims at improving technical and content-related aspects of a website. Using different measures, one tries to reveal the relevancy of their website to the user. Thus, the ranking for specific search requests can be improved. OnPage optimization provides the basis for a good position in the SERPs and should therefore, be the first step when considering Search Engine Optimization.
Following factors play an important role in a successful OnPage optimization of your website
Meta tags belong to the head of a HTML document. They include overall information about your site. Search engines are able to assess them and factor them into their determination of the website’s position in the SERPs. For OnPage optimization, title tag and meta description are of particular importance.
The title tag defines your website’s header. Google mostly uses it as headline of your search result. A convincing headline makes your search result seem more interesting and therefore, it might be clicked more frequently. That is why every single one of your sites should be equipped with an unique title tag. Ryte shows you if every site has a title tag and whether you have used the same title on different subpages. That way you can control your titles yourself and optimize your website.
The meta description is a description of your subpage. Google uses that information as description text of your website in the search results. The description does not have a direct impact on your ranking in Google, but is closely linked to whether somebody eventually clicks on the search result. A searcher will only click on the search result, if the search result’s description promises to provide a solution for his query. Equip each site of yours with a unique and convincing description as it will be displayed as a snippet in the SERPs. Ryte helps you with the optimization of your descriptions with neatly arranged graphics and an in-depth evaluation. Thus you will instantly realize your optimization potentials.
Content is what your website is made of – such as texts, pictures and videos. In order to make your site more interesting for users, it is of advantage to use varying kinds of content. From an OnPage optimization point of view, here are some valuable areas which need to be taken into account:
Concerning texts on your website, you should pay attention to using keywords – meaning: terms you would like to be found for – along with synonyms of those words. This shows Google that your website is actually relevant for those terms. But nevertheless, always keep in mind to write for your users and not exclusively on behalf of Search Engine Optimization. Texts should be informative, coherent and easy to read.
Search engines are not able to accurately extract the information contained in your pictures and videos. That is why it is crucial to tell search engines what actually is on your website’s pictures and videos. For that to happen, so-called ALT tags are being used. They contain alternative text which can be read by search engines. The ALT tag should describe the picture or video in an unique way. As manually reviewing pictures and videos is an extremely tedious task, Ryte will take over for you and will show you where there are none or the same ALT tags set.
Links on your website serve users as well as search engines as a navigation system through your website. In terms of OnPage optimization, this means improving the click path length. The click path is the distance that needs to be “traveled” to get from one subpage to another. The length of the click path represents the number of clicks necessary on that distance. The longer the click path, the more unlikely will a visitor and also a search engine actually get to that site. That is why you should keep your click paths as brief as possible. Ryte will show you the length of your click paths and where there’s still need for optimization.
The Ryte tool provides the basis for an efficient and substantial OnPage optimization. You will find:
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