Optimize your website! In our newest infographic, we have gathered together the most important factors for page speed optimization for you. This will allow you to consistently improve your website’s performance.
Crawling and indexing are two requirements for ensuring that your website is listed in the search results.
Alexa, the digital and personal voice assistant in Amazon Echo, has already been active in households and offices for several months even in this country.
Technological factors such as loading speed, or OnPage factors such as content and page titles probably jump to mind when you think of SEO. But your website’s colors can also be relevant for your SEO strategy.
Google currently receives 64,000 search inquiries worldwide per second. But to be honest, who didn’t kind of expect this number? The incredibly large amount of data that they must have to process...
If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.
At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.
In shop optimization, the conversion rate is usually the central KPI in focus. And it’s true that this key figure strongly influences the success of e-commerce.
Anyone wanting to build a website will sooner or later come across the term "robots.txt". This text file tells search engine crawlers which areas of a domain may be crawled and which may not.
Images and graphics are the most important visible components of a website after the text, so don't neglect image SEO when optimizing your website. All images should contain title and alt attributes so their content can be conveyed to search engines and users.
Meta descriptions certainly aren’t the part of search engine optimization that stresses you into biting your nails. But those 150 characters have more potential than you might think.
Every online marketer uses web analytics software to measure the success of marketing campaigns and of their company on the web.
For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.
XML sitemaps are a listing in XML format of all the subpages of a website. An XML sitemap accompanies a website like the table of contents of an article.
Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".