Contributions by Daniel Herndler:
Google displays Featured Snippets in the search results for specific search queries. This article gives a useful overview of the different types of featured snippets, and how you can optimize your content to improve your chances of your website being displayed as a featured snippet.
Alexa, the digital and personal voice assistant in Amazon Echo, has already been active in households and offices for several months even in this country.
Search Engine Optimization continues to be undervalued by many companies. Statements like "Everyone knows our brand; they’ll find us" abound. But there are good reasons to pay attention to SEO that are often overlooked.
For a long time, the Google AdWords Keyword Planner was the first contact point for keyword research for many online marketers. In August, Google released important changes in the tool, which will influence the output of search volumes.
Outbound links, i.e. links from one website to another, are the basis for today’s networked online world.
Internal link structures guide search engines through the depths of a website and represent connections between the individual webpages. Therefore, they have a major impact on the OnPage SEO due to the link juice distribution within the website.
The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.
Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.
New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?
Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.
Scroll tracking gives you vital insights into user behavior on your website. Determining and analyzing user behavior on a website and using this knowledge for your online success is an important part of online marketing.
It’s hard to believe – but 2016 is already well over 2 months old. Right at the outset, Google drew our attention to several changes and updates.