Category: Content Success

4 min 04/12/2017

How Chatbots Boost Content Promotion

Content marketing has undergone a huge shift in the last few years. In this article, we explain how chatbots can help you overhaul your content strategy.

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8 min 20/10/2017

How to Approach the Right Target Group for Successful Content Outreach

Patience is a virtue – but not in content marketing. Content shouldn’t wait for its readers – it has to pick up its target audience in the right place, at the right time, and in the right way.

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8 min 04/10/2017

The Green Customer Journey: Unique Content With Informative Evergreen

Thousands of stories are circulating the internet: some true, some false, some short, some long. Some are for entertainment, and others are a source of knowledge.

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11 min 01/09/2017

Measuring Content Marketing Success with Google Analytics

If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals.

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9 min 30/08/2017

Content Personalization – the Boost for More Conversions

One advantage of in-store trade over e-commerce is the personal factor. Website operators now try to offer their users the best individual user experience possible.

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6 min 14/08/2017

Content Promotion - A Beginner's Guide

Have you published good content on your website, but you‘re not generating new visitors and Google isn‘t rewarding you with good rankings? If that‘s the case, it‘s time to optimize your content and its promotion. 

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7 min 08/08/2017

What Content Marketing is NOT

If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.

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5 min 07/08/2017

Wikipedia Case Study - 8 Tips for Optimizing Technical Terms

There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.

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5 min 24/07/2017

Online Shop Optimization - the Path to the Perfect Product Description

Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.

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9 min 20/06/2017

XXL Guide: Landing Page Types & Their Use in E-Commerce

Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.

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5 min 14/06/2017

Facebook Live: The 5 Best Options for Greater Reach

Facebook Live has changed the world of marketing. Think back just a few years: only TV and radio channels could connect directly with their own target audiences.

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7 min 16/05/2017

Strategies and Workflows for Uniqueness in Content Marketing

"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.

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