Category: Content Success

7 min 08.08.2017

What Content Marketing is NOT

If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.

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5 min 07.08.2017

Wikipedia Case Study - 8 Tips for Optimizing Technical Terms

There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.

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5 min 24.07.2017

Online Shop Optimization - the Path to the Perfect Product Description

Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.

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9 min 20.06.2017

XXL Guide: Landing Page Types & Their Use in E-Commerce

Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.

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5 min 14.06.2017

Facebook Live: The 5 Best Options for Greater Reach

Facebook Live has changed the world of marketing. Think back just a few years: only TV and radio channels could connect directly with their own target audiences.

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7 min 16.05.2017

Strategies and Workflows for Uniqueness in Content Marketing

"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.

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4 min 16.05.2017

Usability and Sales - A Contradiction?

The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."

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7 min 20.03.2017

Use Case: Content marketing without material chaos - get a grip on your content

If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.

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5 min 20.03.2017

8 effective tips for more organic traffic through e-mail marketing

At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.

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3 min 06.03.2017

Achieve better rankings through relevance - Get to the point!

Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".

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4 min 28.02.2017

Use 360-degree photos and videos for online marketing

360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.

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4 min 26.01.2017

Using Instagram Stories in Online Marketing

Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.

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