Category: Content Success

5 min 20/12/2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

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6 min 04/11/2016

Content marketing controlling – this is how you control your content marketing

To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.

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5 min 06/09/2016

Snapchat as a marketing tool

With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.

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6 min 24/08/2016

Why German and US seeding differ

No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.

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5 min 03/08/2016

Facebook Messenger bots - Overview

As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.

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1 min 04/07/2016

Republishing – The practical guide

In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.

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