Category: Content Success

4 min 16/05/2017

Usability and Sales - A Contradiction?

The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."

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7 min 20/03/2017

Use Case: Content marketing without material chaos - get a grip on your content

If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.

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5 min 20/03/2017

8 effective tips for more organic traffic through e-mail marketing

At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.

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3 min 06/03/2017

Achieve better rankings through relevance - Get to the point!

Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".

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4 min 28/02/2017

Use 360-degree photos and videos for online marketing

360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.

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4 min 26/01/2017

Using Instagram Stories in Online Marketing

Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.

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5 min 20/12/2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

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6 min 29/11/2016

Outstanding content is no coincidence – creating content with customer insights

We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.

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7 min 15/11/2016

Conversational commerce via Facebook Messenger: the future of ecommerce?

Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.

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6 min 04/11/2016

Content marketing controlling – this is how you control your content marketing

To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.

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5 min 06/09/2016

Snapchat as a marketing tool

With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.

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6 min 24/08/2016

Why German and US seeding differ

No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.

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