The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."
If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.
At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.
Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.
Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.
We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.
Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.
To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.
With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.
No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.