Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.
Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.
Facebook Live has changed the world of marketing. Think back just a few years: only TV and radio channels could connect directly with their own target audiences.
"More of the same" or "unique content" – this question is becoming increasingly urgent as more and more content is being produced for online channels. The more often content marketing is the starting point and basis for online marketing, the greater the threat of routine and redundancy.
The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."
If you have a good sense for what interests your user, you have a valuable collection of information and sources. But these remain all too often unused because they are not systematically archived and are thus quickly forgotten.
At first glance, e-mail marketing and organic traffic do not seem to have anything to do with each other. Traffic generated by e-mails is, per se, not organic. Nevertheless, with the help of e-mail marketing, organic traffic can be increased.
Google is dumb - Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s "Artificial Intelligence".
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.
Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.
We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.