Category: Content Success

5 min 20.12.2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

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6 min 29.11.2016

Outstanding content is no coincidence – creating content with customer insights

We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.

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7 min 15.11.2016

Conversational commerce via Facebook Messenger: the future of ecommerce?

Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.

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6 min 04.11.2016

Content marketing controlling – this is how you control your content marketing

To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.

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5 min 06.09.2016

Snapchat as a marketing tool

With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.

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6 min 24.08.2016

Why German and US seeding differ

No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.

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5 min 03.08.2016

Facebook Messenger bots - Overview

As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.

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4 min 27.07.2016

Open Graph optimization – Tips that website operators should consider

The Open Graph Protocol was first introduced by Facebook in autumn 2010. It replaced "Facebook Connect" that was previously used to verify Facebook profiles on websites.

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1 min 04.07.2016

Republishing – The practical guide

In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.

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1 min 06.06.2016

Infographic: 10 tips for your successful website relaunch

From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.

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7 min 01.06.2016

SEO for Agencies - 5 Reports to Simplify Daily Activities in Your Agency

The road to success often means huge workloads for both agencies and clients. Ryte's reports can greatly simplify daily life in your agency, making tasks quicker, easier and more efficient.

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4 min 13.05.2016

Neuroscience findings and methods – from the laboratory to the world

What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?

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