Manual penalties applied as a consequence of violating Google Webmaster Guidelines are, next to Google algorithms such as Panda or Penguin, among the leading causes for a sudden loss of Google traffic. Kaspar Szymanski offers rare insights from a former long term Google Search employee perspective with years of experience both applying and lifting penalties from within Google.
Marketing is going through a period of radical change. This applies to all areas: traditional retail, industrial enterprises, online platforms, and many others.
Have you heard of the Rabbit Bug? Find out in this article how the Rabbit Bug managed to break the Google's SERPs.
Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.
Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.
The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features.
Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, and recommends key industry tools to help you get started.
As we start the new year, it's time to look back on a successful and exciting 2017.
The title tag and meta description are the visible elements of every website in the SERPs. Find out in this article how to optimize your meta descriptions.
In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.
Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?
Google displays Featured Snippets in the search results for specific search queries. This article gives a useful overview of the different types of featured snippets, and how you can optimize your content to improve your chances of your website being displayed as a featured snippet.