Category: Search Success

6 min 10.09.2018

Google Penalties - How to Identify, Handle & Remify

Manual penalties applied as a consequence of violating Google Webmaster Guidelines are, next to Google algorithms such as Panda or Penguin, among the leading causes for a sudden loss of Google traffic. Kaspar Szymanski offers rare insights from a former long term Google Search employee perspective with years of experience both applying and lifting penalties from within Google.

461 shares Search Success

7 min 13.08.2018

Attribution Modeling: The Future of Marketing

Marketing is going through a period of radical change. This applies to all areas: traditional retail, industrial enterprises, online platforms, and many others.

10 shares Search Success

5 min 02.07.2018

Breaking Google's SERPs with the Rabbit Bug

Have you heard of the Rabbit Bug? Find out in this article how the Rabbit Bug managed to break the Google's SERPs.

406 shares Search Success

8 min 15.06.2018

Best Practice Guide for Keyword Research and Analysis

Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.

518 shares Search Success

5 min 23.04.2018

What Editors Can Do to Ensure Good Rankings

Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.

0 shares Search Success

5 min 25.03.2018

How to Use the New Google Search Console

The Google Search Console is a helpful tool that provides valuable insights for helping you to optimize your website. In this article, we give you an introduction to the new Search Console, and explain how to use the additional features.

17 shares Search Success

8 min 20.03.2018

What is Search Engine Optimization? A Beginners Guide to SEO

Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, and recommends key industry tools to help you get started.

9 shares Search Success

5 min 04.01.2018

Best of Ryte Magazine 2017

As we start the new year, it's time to look back on a successful and exciting 2017.

4 shares Content Marketing

4 min 20.12.2017

Tips for Optimizing Your Meta Descriptions

The title tag and meta description are the visible elements of every website in the SERPs. Find out in this article how to optimize your meta descriptions.

25 shares Search Success

9 min 27.11.2017

Practical Insights on Winning Featured Snippets – Findings from Sixt

In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.

84 shares Search Success

6 min 19.11.2017

Google AdWords: How to Analyze Competition with the Auction Insights Report

Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?

10 shares Search Success

5 min 15.11.2017

Google's Featured Snippets: A Practical Guide

Google displays Featured Snippets in the search results for specific search queries. This article gives a useful overview of the different types of featured snippets, and how you can optimize your content to improve your chances of your website being displayed as a featured snippet.

19 shares Search Success

1 2 3 ... 9 »