Category: Search Success

7 min 11.10.2017

Brand Bidding as a Tool for Website Success

Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?

9 shares Search Success

6 min 20.09.2017

How to Profit from Voice Interactions

Voice interactions and voice search are becoming increasingly important. Find out in this article how to make the most of this recent development.

7 shares Search Success

7 min 28.07.2017

Measuring Success in Social Media Marketing

For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.

11 shares Online Marketing

9 min 27.07.2017

From Jungle to Garden Plot: More Search Traffic Through Fewer URLs

Many websites resemble a URL jungle. This costs high rankings and traffic. You can prevent this by monitoring the URL scope of your website and identifying and removing unnecessary URLs.

13 shares Search Success

6 min 19.06.2017

International SEO Guide - Optimization with hreflang and Co.

When your website addresses users who speak different languages and live in different cultural areas, you should use international SEO measures.

0 shares Search Success

5 min 13.06.2017

AMP for E-Commerce - Turbo Loading for Online Shops?

The "tipping point of mobile search" was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.

1 shares Search Success

7 min 06.06.2017

Canonical Tag Practice Guide

Canonical tags enable webmasters and SEOs to avoid duplicate content easily. However, certain aspects need to be taken into account so that the benefit of the tag is not lost.

0 shares Search Success

9 min 01.06.2017

The XXL Redirect Guide: Proper Use of Redirects

Redirects are an indispensable tool in daily SEO practice, enabling the forwarding of URLs to other or new URLs. If you know how forwarding works and what to look for, you are clearly benefiting from the relaunch or domain move.

0 shares Search Success

6 min 31.05.2017

Practice Guide: The Perfect URL Structure in a Few Steps

In this article, you will learn about the factors to consider when creating your URL structure, as well as the technical capabilities you can utilize to create a clear website.

0 shares Search Success

5 min 24.05.2017

Pagination - The Practical Guide for Beginners

Pagination is a widely discussed topic, and can cause considerable problems for online retailers. In this article, you will learn which aspects to take into account when creating a correct pagination.

0 shares Search Success

9 min 17.05.2017

XXL Guide: JSON-LD

Structured data is becoming ever more important for search engine optimization. Search engines such as Google can read this data and use it to enrich search engine results (rich snippets) or for special results, such as the Knowledge Graph.

0 shares Search Success

10 min 03.05.2017

Blockchain Technology in Online Marketing: Reconquer Your Lost Independence

In November 2008 a trailblazing specialist article on IT history was published under the pseudonym "Satoshi Nakamoto" : "Bitcoin: A Peer-to-Peer Electronic Cash System".

0 shares Online Marketing

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