For a long time, webmasters viewed an SSL encryption as simply nice to have. However, it offers more advantages than you might think.
Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?
Voice interactions and voice search are becoming increasingly important. Find out in this article how to make the most of this recent development.
For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.
Many websites resemble a URL jungle. This costs high rankings and traffic. You can prevent this by monitoring the URL scope of your website and identifying and removing unnecessary URLs.
When your website addresses users who speak different languages and live in different cultural areas, you should use international SEO measures.
The "tipping point of mobile search" was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.
Canonical tags enable webmasters and SEOs to avoid duplicate content easily. However, certain aspects need to be taken into account so that the benefit of the tag is not lost.
Redirects are an indispensable tool in daily SEO practice, enabling the forwarding of URLs to other or new URLs. If you know how forwarding works and what to look for, you are clearly benefiting from the relaunch or domain move.
In this article, you will learn about the factors to consider when creating your URL structure, as well as the technical capabilities you can utilize to create a clear website.
Pagination is a widely discussed topic, and can cause considerable problems for online retailers. In this article, you will learn which aspects to take into account when creating a correct pagination.
Structured data is becoming ever more important for search engine optimization. Search engines such as Google can read this data and use it to enrich search engine results (rich snippets) or for special results, such as the Knowledge Graph.