Category: Search Success

9 min 27/07/2017

From Jungle to Garden Plot: More Search Traffic Through Fewer URLs

Many websites resemble a URL jungle. This costs high rankings and traffic. You can prevent this by monitoring the URL scope of your website and identifying and removing unnecessary URLs.

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6 min 19/06/2017

International SEO Guide - Optimization with hreflang and Co.

When your website addresses users who speak different languages and live in different cultural areas, you should use international SEO measures.

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5 min 13/06/2017

AMP for E-Commerce - Turbo Loading for Online Shops?

The "tipping point of mobile search" was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.

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7 min 06/06/2017

Canonical Tag Practice Guide

Canonical tags enable webmasters and SEOs to avoid duplicate content easily. However, certain aspects need to be taken into account so that the benefit of the tag is not lost.

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9 min 01/06/2017

The XXL Redirect Guide: Proper Use of Redirects

Redirects are an indispensable tool in daily SEO practice, enabling the forwarding of URLs to other or new URLs. If you know how forwarding works and what to look for, you are clearly benefiting from the relaunch or domain move.

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6 min 31/05/2017

Practice Guide: The Perfect URL Structure in a Few Steps

In this article, you will learn about the factors to consider when creating your URL structure, as well as the technical capabilities you can utilize to create a clear website.

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5 min 24/05/2017

Pagination - The Practical Guide for Beginners

Pagination is a widely discussed topic, and can cause considerable problems for online retailers. In this article, you will learn which aspects to take into account when creating a correct pagination.

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9 min 17/05/2017

XXL Guide: JSON-LD

Structured data is becoming ever more important for search engine optimization. Search engines such as Google can read this data and use it to enrich search engine results (rich snippets) or for special results, such as the Knowledge Graph.

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10 min 03/05/2017

Blockchain Technology in Online Marketing: Reconquer Your Lost Independence

In November 2008 a trailblazing specialist article on IT history was published under the pseudonym "Satoshi Nakamoto" : "Bitcoin: A Peer-to-Peer Electronic Cash System".

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6 min 02/05/2017

Semantic SEO Guide

Search engines are currently undergoing a significant evolution in the area of artificial intelligence. In contrast to the original keyword search, Google, with the help of RankBrain and Co., gathers the complete contents of a site and discerns the semantic relationships to deliver the relevant search results to users.

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8 min 02/05/2017

Best Practice Guide: Display Orientation

Over time, Google AdWords has grown tremendously and with it, the possibilities for keyword switching. There have also been a lot of innovations and changes in the Google Display Network.

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5 min 27/04/2017

A Practical Guide to Amazon SEO: How to do it!

Amazon is not only one of the largest online shops and marketplaces on the web, but also the most important source of information for consumers when it comes to products of all types.

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