Exactly 43,384 trade visitors were at dmexco 2015, the world’s leading exhibition for digital marketing. That’s 10,000 more than the previous year – an increase of about 36 percent. This year, OnPage.org was once again represented at the exhibition, making this its third time.
In addition to a new record number of visitors, the organizers of the dmexco were able to have 881 exhibitors, 500 speakers, a 14 percent space increase, and a new exhibition hall (Hall 9) this year. It was a successful event overall, and even sold staggered tickets for the first time. Under the motto “Bridging Worlds”, the major brands and leaders in the digital world met again this year:
Visitors in Hall 6 could hardly miss the OnPage.org Booth. Situated right at the entrance of the hall and on an area of over 100 square meters, our crew presented the tool and individually advised our visitors. We had several hundred visitors crowding our booth while Captain OnPage watched it all from a giant cosmic paper wall in the background. We certainly got to sweat a bit :)
Figure 1: The team is complete.
Figure 2: And off we go.
Throughout the whole day, the flow of visitors at our booth never ceased. All the team members were continuously engaged in conversations, and we even lacked enough laptops to present the tool to our interested visitors from time to time. At the same time, several hostesses casually indulged the visitors with fresh coffee, waffles, and energy drinks that – in OnPage style – were given away as Liquid SEO in cans.
In addition to our main booth, we also had a smaller booth this year that included a social media offer where visitors could earn themselves delicious coffee. To get the offer, the visitors could write down or draw their personal dmexco highlight on a board and post a photo with the Captain on different social media channels under the hashtag #dmexcohighlight.
Figure 3: It was tweeted often.
Figure 4: The results of the social media offer could be seen.
At 6:30 pm, we completely restructured the booth for the after-party in just a few minutes: Consultation desks had to give way to numerous party guests and the bar was quickly turned into a DJ table. Both DJs Bosko and Jens guaranteed a cheerful mood and great music all evening, and also performed at the OMClub later that evening. 100 cases of beer were consumed and even Frank Schneider, the dmexco Director of Marketing, Sales & Operations, was there.
Figure 5: DJs Bosko and Jens performed at the Booth Bash.
Figure 6: Even Frank Schneider, the dmexco Director of Marketing, Sales & Operations, was there.
Figure 7: Pictures from the Booth Bash on Instagram.
Figure 8: Enthusiastic atmosphere at the Booth Bash.
The festivities continued at the OMClub Party, which was held under the slogan “All night long” this year. Together with Hurra.com and many other sponsors, Randolf Jorberg had organized an extraordinary party where guests were spoiled with free drinks, bumper cars, and bungee jumping, among other things.
Figure 9: Pictures from the OMClub.
The second exhibition day started a little later, i.e. at around 9:30 am the next morning, but there was still no decline in the rush to the OnPage booth. Also on the second day, conversations and consultations were held continuously up until 6 pm so that, after taking everything down and cleaning up, our team got back to Munich very late.
OnPage.org @ dmexco in numbers: We have put together a small summary and designed a hilarious infographic showing all the products that we used and spent at the dmexco. Have fun exploring!
We want to thank all our customers and the interested guests who visited us and made each day unforgettable. See you next year! More pictures can be found in our dmexco 2015 photo gallery.
Published on 09/23/2015 by Eva Wagner.
Who writes here
Eva is an experienced content marketer. Until May 2018 she was a member of online marketing team at Ryte. Using her creativity and the knowledge of current topics, she was responsible for the German Ryte Magazine and the Ryte Wiki. She also organized Ryte’s presence at major trade fairs such as the dmexco in Cologne.
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