For search engine operators, data in the Google Search Console are a real El Dorado, but unfortunately there is a slight limitation. All ranking data and keywords are only available for a maximum of 90 days.
With Ryte's Search Success, available for all customers with at least a Basic Suite Account, users can access unlimited historical data from the Google Search Console. All keyword data is stored, saved, and archived in Search Success every day, giving users historical comprehensive data for individual keywords.
Figure 1: Ranking development for up to 90 days in the GSC
Using Ryte Search Success is very easy. Once you have connected your Ryte Account with the Google Search Console, after the data is imported, you can access all reports in Ryte Search Success.
Figure 2: OnPage.org Impact overview
1. Navigation: This is where you find the most important reports.
2. Filter and data grouping All reports and graphs can be filtered. When reviewing large time periods, you can also review the graphs in groups, e.g., to compare the monthly performance.
3. Graphs: The graph shows the performance with the keyword metrics according to the filter and grouping.
4. Overview: Provides a brief impression of the website using the most important keyword metrics.
5. Device statistics: Overview of how clicks, positions, and CTR compare across devices.
With the Google Search Console history data, experts can create up-to-date and more detailed analyses and reports. Below are some examples:
Keyword ranking development for desktops
With data from the Google Search Console and Ryte Search Success, you not only get a detailed ranking overview of specific keywords, but also the development of the demand (impressions) and interest (clicks) for your domain over any period of time.
For instance, if you want to determine the ranking positions for a specific keyword in a certain country and on a specific device:
Figure 3: Ranking history showing impressions and clicks for a specific keyword for desktops
Ideally, only one URL should be displayed in the search results for a keyword. However, the search engine can also find another URL from the same domain to be good enough to be listed in the search results. One hereby speaks of URL cannibalization when two URLs are alternatively listed for one keyword.
You should follow these steps to find out if this is the case:
Figure 4: Multiple URLs listed for one keyword over a long period
Knowing which day is the strongest or weakest in terms of clicks and impressions not only helps you understand your users better but also to design a corresponding SEO strategy that perfectly addresses these strengths and weaknesses.
Open the Day Report and select the desired period.
Figure 5: Which are the best and worst SEO days?
These are only three of the many ways in which you can use Ryte Search Success. Thanks to the history data and the filters, there are no limits to the possible analyses and visualizations.
Below is a brief overview of all the benefits of Search Success:
Through Ryte Search Success, another key piece of the puzzle has been added to the broad web optimization image. Now, every webmaster can freely declare:
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Find more information and examples about the usage of OnPage.org Impact here.
Published on 11/17/2016 by Stephan Walcher.
Who writes here
Stephan Walcher is a SEO specialist who has been active in the online marketing field since 2007. He has worked as an in-house SEO specialist for MSN and Bing, as head of SEO consulting at Catbird Seat online marketing agency, as senior SEO manager at 1&1 Mail & Media GmbH, and later as Head of Product Management at Ryte. In January 2017, he joined the One Advertising AG in January as Team-Leader Travel SEO.
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