Every week, one of our superheroes tells you about a feature of our new OnPage.org version – that is OnPage’s Eleven! This article is the last of our successful blog series and will show you useful shortcuts and tricks that come in handy when working with OnPage.org.
Over the past couple of weeks, 10 articles from 10 of our superheroes have shown you the different features of the new OnPage.org version. Our last article focuses on different shortcuts and tricks that can help you achieve the desired results even faster.
Tip 1: Be more efficient by limiting the crawl to the content you'd like to analyze
Time is money. Limit the crawl to only the content that is relevant for your analysis. If you want to analyze and optimize a specific part of your website, you should adjust the crawl settings and limit the crawl to these parts of your website.
OnPage.org offers you diverse crawl configurations in order to ensure your analysis focuses on the desired content. This approach helps you save a lot of time. It helps reduce the crawl duration significantly since only a few URLs have to be analyzed. In addition, it also reduces the time you need to process the crawl results since only the relevant URLs were analyzed.
You can also reduce the crawl duration further by excluding images, etc. from the crawl. To do this, go to "Crawl settings" -> "Location of crawler", and select the German data center. This is particularly helpful for large German websites.
Figure 1: Select the location of crawler in crawl settings
Tip 2: Avoid waiting times by setting regular, automatic crawls
In most cases where current analyses reports of a website are needed urgently, the available results are often outdated and a new crawl usually has to be started. And even though our crawling capacity is constantly expanded to ensure the crawl only lasts a short time, you still should not have to waste any time waiting for crawl results.
The best way to avoid such unnecessary waiting times is with automatic crawls. You can set a fixed interval and crawl time for regular crawls under "Automatic crawls".
Figure 2: Use automatic crawl for regular results
Shortcut tip: Press "esc" to close modal windows.
Tip 3: Work efficiently by using filters on indexable pages
In most cases, the optimization is only needed for URLs that should be indexed. Using a corresponding filter can help save a lot of time.
This can be set by clicking on the green button labeled "New filter" and selecting "Indexability" from the dropdown menu to specify the documents that should be indexed. OnPage.org’s filters are "sticky". This means that once you save a filter, they remain active until you manually deactivate them. For example, a filter that is added in one report will be active for all reports in that project.
Figure 3: Creating a "sticky" filter
Shortcut tip: Use "alt" + "f" in the ZOOM Module to add new filters.
"alt" + "left click" inverts the set filters.
Tip 4: Identify and correct technical errors by using a single-page diagnosis
In the Zoom Module, you can re-analyze a specific URL with just a few clicks without having to wait for a complete crawl.
To do this, click on the magnifier icon to open the URL Inspector. The URL Inspector displays all the key figures for the URL from the last crawl. At the top-right of the Inspector, click on the icon for the OnPage.org Focus Module to start a single-page diagnosis of the selected URL. This Focus request is always in real-time and displays the current information of the page. This function also allows you to inspect external URLs in only a few seconds.
Figure 4: Create a live URL request using the URL Inspector
Tip 5: Stay informed about changes in the ranking position of both your domain and competitor domains
The newly revised Keywords Module monitors your keywords and displays weekly winners and losers among the set keywords for selected domains. This provides quick answers to questions such as "Which keywords have improved?", "How do my main competitors rank for a certain keyword?", etc.
Similar to the Zoom Module, the filters used in the Keywords Module are also "sticky". Once you add competitor domains, they are used in the filters until you manually remove them. In addition, no limits are set for past comparisons in the "Competitor comparisons" report. Here, you can use the "Calendar week" filter to set a date for the report.
Figure 5: Winners and losers in the ranking results at a glance
Tip 6: Content optimization for landing pages
If a keyword drops down several positions in the search results, it is regarded as a loser in the Keywords Module. Clicking on the "Losers" chart activates the filter for the underlying table.
A magnification glass icon is displayed after every keyword. Clicking on this icon opens the Keyword Inspector. If you click for example on the "Top 100" tab, you get an overview of the domains that have improved in the rankings and that managed to overtake your domain. The Inspector also includes a TF*IDF icon. You can click on this icon to perform a TF*IDF analysis of the keyword of the corresponding URL.
Figure 6: Switching to TF*IDF analysis through the Keyword Inspector
This analysis displays terms that you can use to optimize your web content and improve how your content is interpreted by search engines. You can go directly to the "Detailed results" report and view the proof keyword set.
Proof keywords are terms that are often used in connection with the main keyword. They help search engines to correctly interpret the content of a website. However, the aim of the TF*IDF tool is not to precisely optimize the curve for all the detailed results. The goal is to provide ideas on how you can improve your content.
Figure 7: Detailed results in TF*IDF request
Tip 7: Locate specific URLs more quickly
Depending on the scope of the crawl, the website analysis can deliver very large data volumes. We have therefore integrated the "URL quick jump" function to help you easily locate a specific URL. This function is found next to the project selector and allows you to find a URL within all modules in just one click. In order to use this feature, simply enter the URL in the URL slot and select the desired module. If you click on Zoom, the URL will be displayed in the Inspector. Clicking on Focus will initiate a single-page diagnosis for the URL, whereas clicking on Keywords will display the various keywords that are associated with the URL as well as their respective ranking positions.
Figure 8: URL quick jump to help you locate URLs easily
These tips will help you obtain the information you want on OnPage.org as quickly as possible. This saves both time and effort. Our goal is to make working with OnPage.org as effective as possible. We hope that the improved version of OnPage.org has brought us one step closer.
Last but not least: Many thanks to our wonderful customers. Your valuable feedback is what helps us to improve!
The following articles have been published in this series so far: