The Ryte dashboard is a platform that allows users to identify their historical, current and potential website performance at one glance.
The dashboard provides you with a detailed overview of your website's risks and potentials and allows to track changes in your website's performance quickly and easily. In this article we introduce you to two powerful KPIs which will complement your existing reports - the OnPage Score and Organic Performance Index.
Most data sets on the new dashboard are based on real Google data from the Google Search Console. For optimal use, you need to connect your Google Search Console Account with your Ryte project. You can find a detailed guide explaining how to connect your account with the GSC here.
When you log in to your Ryte account, you will see this:
Figure 1: Welcome to your Project-Dashboard!
The Project-Dashboard illustrates the most crucial errors for your project-domain at one glance. Detailed reports offer hands-on tips for fixing problems quickly and sustainably. To open the relevant report, simply click on the area of the dashboard and you will be guided to the report.
Got it so far? Great! Now let’s take a closer look at the two new KPIs introduced above:
The OnPage Score enables you to detect the current degree of optimization for your website. The KPI is based on a scale from 1 to 100, with 1 being the lowest and 100 being the highest possible value:
Figure 2: OnPage Score (OPS)
This new KPI enables you to compare your own website status quickly and easily with your competition.
How to use the OPS
The OPS is a statistical value, which calculates the degree of optimization for your website based on various OnPage factors (such as the loading time of your website). All OnPage factors are weighted - therefore, the algorithm can weight many small but crucial mistakes as equal to a few large but less significant ones. Find out more detail about how to use the OPS to optimize your website in this article.
The Organic Performance Index (OPI) is an important indicator that determines the potential visibility of your domain in search engines. Impressions and click data from the Google Search Console are used as a basis for calculating the OPI.
The OPI uses machine learning algorithms that makes the data anonymous, aggregates it and then uses it to calculate the totals. These algorithms learn over time, meaning that the accuracy of the OPI will constantly increase over time.
Figure 3: Organic Performance Index (OPI)
A low OPI means your website has lots of potential to improve. In this case, you should try to broaden your online presence for example by adding new keywords, and thus further expand your ranking potential. For more detail regarding how to use the OPI to optimize your website, read here.
Ideally, both key figures OPS and OPI should run in parallel despite their different focal points. If you implement the right optimization measures on your website, the performance of your website will improve, and both the OPI and OPS should increase.
The Ryte project-based dashboard is a comprehensive monitoring tool enabling you to check the most important success indicators for the current optimization status of your website at a glance. The KPIs on the dashboard help you to easily see improvements to your website, showing you the success of your optimization measures.
Use the OPI and OPS on the Ryte Dashboard to help you optimize your website
Start now!Published on 05/22/2017 by Irina Hey.
Who writes here
Irina Hey is a keynote speaker and an expert in the field of customer acquisition, lead generation and data driven marketing. Until April 2018 she worked as a Product Owner of Acquisitions and coordinated all strategic marketing activities at Ryte.
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