Container Tag
A container tag is a JavaScript code that allows the user to add, change or delete tags to or from a website through a central location without having to access the source code.
Functional principle of container tags
Container tags consist of a short JavaScript code that is integrated into the source code of the sub-pages of a website. This JavaScript code is then used to later control the required tag. Here, a variety of tags, which are used throughout the entire website, are defined in the tag management. The website operator then specifies the various tags that should be displayed through the container tag of a certain page for a specific case. Here, rules are set that for instance, check the visited URLs for specific components. The following are some of the uses of container tags in online marketing measures:
- Remarketing
- Retargeting
- Affiliate marketing
- A/B testing
- Conversion of Google AdWords advertisements
- Website analysis
Purpose of a container tag
A container tag is usually used to improve the performance of a website. Instead of always loading all tags that might be necessary for a page, only those that are required at that particular time are loaded. This increases the page speed. In addition, container tags also help improve the appearance of a page. Since the tags are completely controlled through the tag management, it is also always possible to check the tags that are in use. Furthermore, container tags can also help to avoid manual correction of multiple affiliate commissions.
Advantages of using a container tag
The biggest advantage of using a container tag lies in time saving. Manual maintenance of tags is very time consuming, especially for large sites. Container tags only have to be integrated once, therefore they do not require much maintenance. The loading of tags can then be controlled from a central point without having to access the source code. In addition, the site operator no longer requires support from the IT department or skilled freelancers for tag management. No technical skills are required for the management of tags. This thus makes it possible to react very quickly to changes. New campaigns can be placed online without delays and deactivated just as quickly.