A container tag is usually used to improve the performance of a website. Instead of always loading all tags that might be necessary for a page, only those that are required at that particular time are loaded. This increases the page speed. In addition, container tags also help improve the appearance of a page. Since the tags are completely controlled through the tag management, it is also always possible to check the tags that are in use. Furthermore, container tags can also help to avoid manual correction of multiple affiliate commissions.
The biggest advantage of using a container tag lies in time saving. Manual maintenance of tags is very time consuming, especially for large sites. Container tags only have to be integrated once, therefore they do not require much maintenance. The loading of tags can then be controlled from a central point without having to access the source code. In addition, the site operator no longer requires support from the IT department or skilled freelancers for tag management. No technical skills are required for the management of tags. This thus makes it possible to react very quickly to changes. New campaigns can be placed online without delays and deactivated just as quickly.