We examine what this actually means, why it matters now more than ever, and share 6 ways you can implement sustainable design in your own website.
Matt Tutt is a digital marketing consultant specialising in helping green or “for purpose” businesses to get found online through SEO and PPC. He loves to help worthy causes with their online marketing, ensuring they can get found easily on the likes of Google. Outside of work you'll probably find him in his garden, attempting to grow something edible!
by Matt Tutt"Page Not Found" messages frustrate website visitors, and send negative signals to search engines (which is bad for SEO). Let’s look at how to fix those 404 errors.
Do you think that your company has to create all content itself to improve your Google ranking? Are you hesitant to place external links to curated content on your website because you could lose visitors? We’ll show how content curation can increase the value of your website and also boost your rankings.
Google Analytics can provide powerful insights on your website traffic, whether you're running GA4 or Universal Analytics. We help you cut through the noise to find the most important metrics.
See if you can correctly identify the search intent for all 8 keywords. Warning: contains alpacas and trick questions.
Ignoring search intent can quickly result in ranking losses, or even failure to rank. We explain the different types of search intent, and how to create content that matches.
In order to improve your page speed, you first need to measure your loading times correctly. Here's a selection of free tools you can try out today.
Compelling meta tags are one of the essentials of good SEO. In this guide, you’ll learn how to use them for more visibility and clicks in Google search results.
Google's Core Web Vitals were a major innovation for page experience in 2021. We explain why they matter, and how to ensure your website complies with them.
Don’t neglect the importance of optimizing your content to drive search traffic. On-page SEO is one of the most critical things you can do – we explain how it works.
Good SEO reporting helps you and your team to keep track of the progress and success of your SEO measures. In this article you'll find out what's important, and how you can best set up SEO reports.
Compared to PPC or other paid marketing measures, the value of SEO is difficult to quantify. In this article, we explain why calculating return on investment is so complicated, what it depends on and how you can meaningfully evaluate it.
Evergreen content is content with a timeless character that brings in long-term website traffic due to its ongoing relevance to a topic. In this article you will find out how to create successful evergreen content and thus boost your website performance.