19.11.2020

Redirects & how to properly use them for SEO

Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.

Kate Aspinwall

Kate Aspinwall

Kate is a Marketing / Branding Expert at Ryte. She joined the team in 2018 after completing her Masters at the University of Edinburgh. Before becoming a Ryte Superhero, Kate worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.

by Kate Aspinwall

7 min 05.11.2020

UX writing: Copywriting tips for a positive user experience

So you think good writing equals good website copy and there’s not much that can go wrong? False! You can't just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy - and what it actually is in the first place!

19 shares User Experience

14 min 21.10.2020

WordPress SEO: How to optimize your WordPress website for Google

Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.

108 shares Marketing Practices

6 min 01.09.2020

How Can You Find and Fix 404 Errors?

404 errors occur when a page cannot be found. This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.

14 shares Technical SEO

7 min 25.08.2020

5 things you didn’t know about Googlebot

Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.

31 shares Google Topics

6 min 19.08.2020

The Ultimate Guide to Structured Data

Structured data plays an increasingly important role in the high information content of SERPs. Wouldn’t you rather click on a search result with star ratings or were you inspired by a delicious recipe in the SERPs? But how does this data get into the SERPs and what can you do about it? With this Structured Data Guide you will get all important answers to these questions.

0 shares Technical SEO

6 min 29.07.2020

Here's How to Leverage Browser Caching to Speed Up Your Website

Improve your website's page speed and user experience by learning how to leverage browser caching with htaccess or plugins.

42 shares Technical SEO

9 min 22.07.2020

JavaScript SEO - Best Practice Guide

Using JavaScript has an impact on how Google crawls and indexes your site. Make sure your use of JavaScript isn't getting in the way of users finding your website via search engines.

53 shares Technical SEO

5 min 15.05.2020

Why Prioritizing Mobile Browsing Will Help Your Business Get Ahead

If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.

3 shares Marketing Practices

7 min 08.05.2020

10 Google Analytics Dashboards Recommended by SEO & Analytics Experts

Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.

8 shares Marketing Practices

7 min 06.05.2020

How Structured Data Changed Everything at eBay

This is the first in a two-part series examining the history of eBay's unique structured data framework and how to optimize for it.

2 shares Marketing Practices

4 min 16.04.2020

What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data

We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.

33 shares Marketing Practices

5 min 06.04.2020

How To Prepare For New Organic Product Listings on Google

In January of 2020, Google announced the latest feature that would be rolled out onto their shopping platform: showing organic product listings in the SERPs (or search engine results pages). Referred to as the ‘Popular Products’ feature’, this new development enables brands to more easily feature their products on search engine results pages.

3 shares Marketing Practices

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