29.07.2020

Here's How to Leverage Browser Caching to Speed Up Your Website

Improve your website's page speed and user experience by learning how to leverage browser caching with htaccess or plugins.

Max Benz

Max Benz

Max Benz is head of content at Filestage, an online proofing software, and loves creating actionable content that really makes a difference. On the side, the remote work enthusiast is running the blog Let's be crazy and the German remote job board remote-job.net.

by Max Benz

9 min 22.07.2020

JavaScript SEO - Best Practice Guide

Using JavaScript has an impact on how Google crawls and indexes your site. Make sure your use of JavaScript isn't getting in the way of users finding your website via search engines.

53 shares Technical SEO

5 min 15.05.2020

Why Prioritizing Mobile Browsing Will Help Your Business Get Ahead

If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.

2 shares Marketing Practices

7 min 08.05.2020

10 Google Analytics Dashboards Recommended by SEO & Analytics Experts

Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.

8 shares Marketing Practices

7 min 06.05.2020

How Structured Data Changed Everything at eBay

This is the first in a two-part series examining the history of eBay's unique structured data framework and how to optimize for it.

2 shares Marketing Practices

4 min 16.04.2020

What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data

We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.

33 shares Marketing Practices

5 min 06.04.2020

How To Prepare For New Organic Product Listings on Google

In January of 2020, Google announced the latest feature that would be rolled out onto their shopping platform: showing organic product listings in the SERPs (or search engine results pages). Referred to as the ‘Popular Products’ feature’, this new development enables brands to more easily feature their products on search engine results pages.

3 shares Marketing Practices

7 min 20.03.2020

How to diagnose and deal with Faceted Search problems

Problems caused by unruly faceted search or navigation can be the bane of an SEO’s life; a simple category page convention can be detrimental to your organic performance when not handled correctly. This is mainly because faceted search can result in a handful of unique pages generating thousands or even millions of thin or duplicate URLs that are crawlable and indexable in their own right.

5 shares Marketing Practices

5 min 12.03.2020

Open Graph tags are your secret to good CTR on social

Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.

18 shares Social Media

6 min 02.03.2020

Video Marketing: A Practical Guide for Videos in the Marketing and SEO Mix

Have you watched a video yet today? Was it on your favorite news site, online store, or YouTube? If so, then these websites were harnessing the enormous power of video marketing. In this article, learn how to most effectively use video marketing in your digital marketing mix so that you can benefit from the moving picture boom online.

2 shares Marketing Practices

11 min 05.02.2020

A shortlist of the top messenger marketing tools for any website

Messenger marketing tools like ManyChat, MobileMonkey, Chatfuel, Octane AI, and Morph AI help improve sales and customer relationships. In this article, learn about the top 5 messenger marketing tools to find out which chatbot might best suit your marketing needs.

9 shares Marketing Practices

7 min 27.01.2020

5 Organic Twitter Hacks That Put The Social Back In Social Media

Discover 5 ways to find engaged audiences on Twitter and activate them with the right tactics

7 shares Social Media

6 min 10.01.2020

SEO New Year’s Resolutions for 2020

The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.

8 shares Content Marketing

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