03.12.2019

Shopify vs WooCommerce vs BigCommerce: A guide to your first online store

As a newbie into the world of eCommerce, the challenges in setting up a store can seem overwhelming. After doing all of the work of research, finding products, and setting budgets, you still have to select how to create your website in a way that brings you the best results. The good news is, there are a lot of SaaS (software as a service) solutions that help you set-up a store while assisting you with features, functionality, and design. Then you are just left to decide the best fit for your business.

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Rukham Khan

Rukham Khan, the resident writer and content specialist at MailMunch. He writes about email, content and lead generation tactics in an effort to help and inform entrepreneurs and small businesses. In his free time, you can find him playing Squash or managing his personal blog on Medium.

by Rukham Khan

2 min 20.11.2019

The Hands-On Guide to SEO Reporting

Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.

23 shares Features & Updates

2 min 18.11.2019

7 Research Study Takeaways to Improve Your Website’s UX & Revenue

The internet is full of advice on how to make your website better: change the color of your buttons, use the latest JavaScript framework, update your privacy policy, etc.

But if you’re like me, you’ve got limited time each day and lots of ideas you want to implement. So you have to prioritize and choose which website changes you’ll spend your time on. Let’s dig into some UX studies to identify some site changes that have been proven to boost a website’s success.

0 shares Marketing Practices

5 min 11.11.2019

Why SEO doesn’t have to be an obstacle for companies

As an SEO consultant, I sometimes get the impression that European companies have difficulties with understanding how they can exploit the SEO-potential of their websites. The reasons for this are hugely varied, but from a consultant’s perspective, there are a number of frequently-occuring problems that prevent webmasters from making their websites the best they can be.

3 shares Marketing Practices

8 min 08.11.2019

The Illusion of Control in eCommerce

The ability to control certain situations can motivate human action: people tend to evaluate the outcome of an action or process more positively if they were able to influence the action or process themselves.

8 shares Marketing Practices

4 min 21.10.2019

Adjusting to the Expansion of Facebook Search Ads

After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar!

3 shares Marketing Practices

7 min 04.10.2019

Nurture Leads with Content That Converts

Nurture leads with actionable content that addresses their needs throughout the buyer’s journey.

15 shares Content Marketing

7 min 24.09.2019

Mobile-Friendly: Tips for a Successful Mobile Website

Mobile first is now the name of the game in the online world. We’ll show you (and all those who have missed out on mobile SEO so far) why mobile friendly is important, and how to make your own website really mobile-ready.

5 shares Mobile SEO

7 min 19.09.2019

How to Build a Content Strategy Team From the Ground Up

What's important when developing a content strategy team? Content Director Katie McKenna of Portent shares her suggestions on how to start, build, or continue a successful content team.

3 shares Content Marketing

8 min 16.09.2019

Google SERP Features: How To Recover Lost Traffic

Learn how to use Google SERP features to recapture lost organic search traffic in the increasingly competitive SERP environment.

4 shares Technical SEO

6 min 26.08.2019

Readability and SEO – Practical Tips for Authors and SEOs

When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.

31 shares Marketing Practices

5 min 21.08.2019

The 6 fatal errors in content marketing and how to prevent them

Content marketers still make a number of mistakes when it comes to successfully preparing and promoting their content. When your article doesn't drive traffic to your website or if nobody reacts to your post on Facebook, then you probably made one of the following six mistakes.

11 shares Content Marketing

5 min 14.08.2019

How To Improve Webpage Load Speed With HTTP/2: A Beginner’s Guide

HTTP/2 can significantly improve your website’s page speed because it allows browsers to simultaneously process multiple requests over the same connection. In this article, learn how you can easily improve your site’s load speed with HTTP/2.

3 shares Technical SEO

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