In this article, you will learn which conversion mistakes you should avoid at all costs on your website and what you can do to sustainably increase website conversions.
Jost Bettinga is an entrepreneur and the co-founder of the marketing agency SEOSOON. He holds a university degree in business administration and has years of experience in the field of online marketing. With the founding of his agency in 2018, he specialized in the areas of SEO, SEA and social media marketing, and supports small and medium-sized companies with his team in the implementation of their online marketing activities.
by Jost BettingaDiscover why website audits are important for your business, define your website audit goals and more.
How has Google Search changed in 2022? What impact did the algorithm updates have? And how can you get more organic visibility in 2023? Find out in this article.
Cookies are part of every website. But what do you have to watch out for when it comes to website compliance and data protection? Find out in this article.
For too many companies, the accessibility of their website has not yet been an area of concern. Yet it can even have a positive effect on your organic rankings. We will show you what SEO can learn from accessibility - and how you can easily remove barriers on your own website.
Is SEO in B2B business worthwhile at all? If so, how do B2B companies achieve a strong organic performance that pays off for the company's success? Find out in this article.
During an SEO analysis, have you ever wondered where the discrepancies between data from Google Search Console and other SEO tools comes from? We get to the bottom of this and other mysteries.
Google Search Console is a free tool that helps SEOs and website editors to analyze their search performance. This article explains how to set up a Google Search Console account, and then use it to analyze and improve your search performance.
The environmental impact of websites is becoming a hot topic worldwide. We look at some inspiring examples of sustainable website designs that use resources effectively and conserve energy, while delivering a top-notch user experience.
With videos, ads and other Google services dominating search results in the West, our guest authors take a look at how China compares. Does Baidu give website operators similar treatment for SERP real estate, and how is it possible to win visibility?
The Chinese search engine offers a wide range of services, from maps to video, content creation and many more. Anyone using Baidu will see many of them appear in the search results for a given keyword. We take a look through 17 of these services.
Many an ecommerce site migration has been scuppered by technical SEO issues. Don't let it happen to you! From blocking crawlers in staging, to optimizing your faceted navigation and more, we share 6 issues to consider.
Rollout expected to take two weeks to complete; no indications yet on which sites are likely to be affected; release follows August’s Helpful Content Update.