The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.
Izzi is a Technical SEO Analyst at Ryte where she loves spending her time solving technical SEO mysteries, sharing her knowledge, and helping beloved clients create even more awesome websites for their users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times. When she's not optimizing, you can find Izzi at one of Munich's beer gardens or binge watching Netflix.
by Izzi SmithConfiguring an htaccess file can seem a tedious task especially if you’re not familiar with it. And in all honesty, if you’re not familiar with it you should tread carefully as you can bring a whole website down quite easily with entering a wrong rule or even just a wrong character out of place. Not trying to scare, just stating a fact. In this article, we shall focus on how an SEO can benefit from it in a somewhat safe manner. After all, it is quite a handy little file for many things and I’ll inform you of a few common use cases for it.
As a newbie into the world of eCommerce, the challenges in setting up a store can seem overwhelming. After doing all of the work of research, finding products, and setting budgets, you still have to select how to create your website in a way that brings you the best results. The good news is, there are a lot of SaaS (software as a service) solutions that help you set-up a store while assisting you with features, functionality, and design. Then you are just left to decide the best fit for your business.
Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.
The internet is full of advice on how to make your website better: change the color of your buttons, use the latest JavaScript framework, update your privacy policy, etc.
But if you’re like me, you’ve got limited time each day and lots of ideas you want to implement. So you have to prioritize and choose which website changes you’ll spend your time on. Let’s dig into some UX studies to identify some site changes that have been proven to boost a website’s success.
As an SEO consultant, I sometimes get the impression that European companies have difficulties with understanding how they can exploit the SEO-potential of their websites. The reasons for this are hugely varied, but from a consultant’s perspective, there are a number of frequently-occuring problems that prevent webmasters from making their websites the best they can be.
The ability to control certain situations can motivate human action: people tend to evaluate the outcome of an action or process more positively if they were able to influence the action or process themselves.
After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar!
Nurture leads with actionable content that addresses their needs throughout the buyer’s journey.
Mobile first is now the name of the game in the online world. We’ll show you (and all those who have missed out on mobile SEO so far) why mobile friendly is important, and how to make your own website really mobile-ready.
What's important when developing a content strategy team? Content Director Katie McKenna of Portent shares her suggestions on how to start, build, or continue a successful content team.
Learn how to use Google SERP features to recapture lost organic search traffic in the increasingly competitive SERP environment.
When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.