Optimizing for low-hanging fruits means making the most out of a small budget. In this article, we show you how to achieve quick wins with a small budget.
Fabian studied Applied Computer Science at the Ravensburg-Weingarten University of Applied Sciences, where he discovered his passion for usability, web analytics, conversion optimization and SEO. He has been with xpose360 GmbH for almost six years, three of which as team leader in SEO. He is now Supervising Senior SEO, and is also responsible for technical SEO.
by Fabian NesensohnOpen Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.
Whether you run a corporate website or an online store, in the end, it's all about whether your website can convert visitors and customers.
Marketers work with large volumes of data every day. You should always make sure you read and interpret the data in a meaningful way. Google Looker Studio is a powerful tool that you can use to visualize data from different sources. We will show you what you should pay attention to when using Google Looker Studio, and how you can utilize the tool in the best way for your online marketing activities.
In this article, you will learn which conversion mistakes you should avoid at all costs on your website and what you can do to sustainably increase website conversions.
Discover why website audits are important for your business, define your website audit goals and more.
How has Google Search changed in 2022? What impact did the algorithm updates have? And how can you get more organic visibility in 2023? Find out in this article.
Cookies are part of every website. But what do you have to watch out for when it comes to website compliance and data protection? Find out in this article.
For too many companies, the accessibility of their website has not yet been an area of concern. Yet it can even have a positive effect on your organic rankings. We will show you what SEO can learn from accessibility - and how you can easily remove barriers on your own website.
Is SEO in B2B business worthwhile at all? If so, how do B2B companies achieve a strong organic performance that pays off for the company's success? Find out in this article.
During an SEO analysis, have you ever wondered where the discrepancies between data from Google Search Console and other SEO tools comes from? We get to the bottom of this and other mysteries.
Google Search Console is a free tool that helps SEOs and website editors to analyze their search performance. This article explains how to set up a Google Search Console account, and then use it to analyze and improve your search performance.
The environmental impact of websites is becoming a hot topic worldwide. We look at some inspiring examples of sustainable website designs that use resources effectively and conserve energy, while delivering a top-notch user experience.