15.06.2018

Best Practice Guide for Keyword Research and Analysis

Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.

Prof. Dr. Dominik Große Holtforth

Prof. Dr. Dominik Große Holtforth

Prof. Dr. Dominik Große Holtforth teaches business studies and media management at Fresenius University of Applied Sciences in Cologne. He is also head of the e-Commerce department which deals with strategy-related questions, the controlling of key performance indicators as well as competition strategies in online marketing and e-Commerce. Prof. Große Holtforth is co-founder of the e-Commerce agency Warenkorb.com and founder of the online plant shop “Meine Orangerie.” This is how he combines scientific expertise and practical experience.

by Dominik Große Holtforth

Monitor, analyze and optimize your website with Ryte!

8 min 13.06.2018

How to Create Content for Every Stage in the Buying Funnel

Create content for every stage in the buying funnel to see a better return on your content marketing investment.

27 shares Content Success

7 min 04.06.2018

How to Increase Customer Lifetime Value with Marketing Automation

In this article, we explain how you can use marketing automation to effectively increase and maintain the CLV of your customers.

57 shares Website Success

5 min 24.05.2018

How to Find New Ideas for Your Online Shop

You run your own online shop, and your SEO consultant has told you for the thousandth time that it would help to have a blog where you regularly post content?

2 shares Content Success

8 min 22.05.2018

Content Strategy - How to Turn Your Content into a Champion

Anyone who works in the online marketing industry knows that the world of Google changes fast. What was working well yesterday is already outdated today.

3 shares Content Success

7 min 14.05.2018

How to Create a Marketing Funnel: A Beginner's Guide to Online Marketing

In many companies, marketing and sales are two competing teams and they implement their strategies and activities independently of each other.

2 shares Website Success

4 min 11.05.2018

Google Chrome Will Start Marking HTTP Sites "Not Secure" In July: How To Migrate Your Site

Chrome 68 will start displaying a "Not Secure" warning for any webpage that isn’t secure. Learn why Google is making this update and get the essential information to prepare for the change.

63 shares Google Updates

8 min 07.05.2018

7 Ways to Repurpose Old Content to Drive New Traffic, Leads and Conversions

Repurposing old content allows you to boost the traffic to your original piece and ensure that your hard work hasn't gone to waste. In this article, we explain how you can repurpose content in 7 different ways.

4 shares Content Success

5 min 23.04.2018

What Editors Can Do to Ensure Good Rankings

Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.

0 shares Search Success

4 min 13.04.2018

Why You Should Combine SEA and Social

Are you looking for new, highly effective ways to generate leads? Don’t distinguish between Team SEA and Team Social.

0 shares Website Success

3 min 29.03.2018

Ryte at Online Marketing Rockstars 2018

40,000 visitors, 120 master classes, 300 exhibitors and speakers: impressive figures to sum up the Online Marketing Rockstars Festival on 22 and 23 March in Hamburg.

1 shares Website Success

6 min 27.03.2018

How to Build a One Pager

A one pager is a great way of conveying detailed content. You should have a clear idea in advance of what they are best used for and how they are built. Here is some advice.

13 shares Content Success

6 min 26.03.2018

7 Steps for a Perfect Content Marketing Strategy

Having great and relevant content is one of the best ways of creating and improving your online presence.

8 shares Content Success

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