With videos, ads and other Google services dominating search results in the West, our guest authors take a look at how China compares. Does Baidu give website operators similar treatment for SERP real estate, and how is it possible to win visibility?
The Chinese search engine offers a wide range of services, from maps to video, content creation and many more. Anyone using Baidu will see many of them appear in the search results for a given keyword. We take a look through 17 of these services.
Many an ecommerce site migration has been scuppered by technical SEO issues. Don't let it happen to you! From blocking crawlers in staging, to optimizing your faceted navigation and more, we share 6 issues to consider.
Rollout expected to take two weeks to complete; no indications yet on which sites are likely to be affected; release follows August’s Helpful Content Update.
Key examples given of the four most common mistakes site owners make with their meta descriptions, and how to correct them for better clickthrough rates.
With a little effort and creativity, the message "Error 404, page not found" doesn’t need to frustrate or bore your website visitors. Heck, it can even make people smile! We explain why 404 pages matter, and share some great examples.
Looking to boost your ecommerce sales? We explain the link between page speed and conversion rates, and offer 5 speed tips to help your site load faster.
If you land on a 404 error page while browsing a website, you probably clicked on a broken link or dead link that didn't lead you to your desired destination. Let us show you how to deal with broken links.
We look at how the QA process works for websites, including UX, design, content, mobile-friendliness and more. Find out how to improve your website quality.
We examine what this actually means, why it matters now more than ever, and share 6 ways you can implement sustainable design in your own website.
"Page Not Found" messages frustrate website visitors, and send negative signals to search engines (which is bad for SEO). Let’s look at how to fix those 404 errors.
Do you think that your company has to create all content itself to improve your Google ranking? Are you hesitant to place external links to curated content on your website because you could lose visitors? We’ll show how content curation can increase the value of your website and also boost your rankings.
Google Analytics can provide powerful insights on your website traffic, whether you're running GA4 or Universal Analytics. We help you cut through the noise to find the most important metrics.