Keyword research forms the key basis of your content strategy, helping you to create and optimize content to achieve good rankings in search engines.
Prof. Dr. Dominik Große Holtforth teaches business studies and media management at Fresenius University of Applied Sciences in Cologne. He is also head of the e-Commerce department which deals with strategy-related questions, the controlling of key performance indicators as well as competition strategies in online marketing and e-Commerce. Prof. Große Holtforth is co-founder of the e-Commerce agency Warenkorb.com and founder of the online plant shop “Meine Orangerie.” This is how he combines scientific expertise and practical experience.
by Dominik Große HoltforthCreate content for every stage in the buying funnel to see a better return on your content marketing investment.
In this article, we explain how you can use marketing automation to effectively increase and maintain the CLV of your customers.
You run your own online shop, and your SEO consultant has told you for the thousandth time that it would help to have a blog where you regularly post content?
Anyone who works in the online marketing industry knows that the world of Google changes fast. What was working well yesterday is already outdated today.
In many companies, marketing and sales are two competing teams and they implement their strategies and activities independently of each other.
Chrome 68 will start displaying a "Not Secure" warning for any webpage that isn’t secure. Learn why Google is making this update and get the essential information to prepare for the change.
Repurposing old content allows you to boost the traffic to your original piece and ensure that your hard work hasn't gone to waste. In this article, we explain how you can repurpose content in 7 different ways.
Rome wasn't built in a day, and things that were relevant back then are still often relevant today - search volumes for example.
Are you looking for new, highly effective ways to generate leads? Don’t distinguish between Team SEA and Team Social.
40,000 visitors, 120 master classes, 300 exhibitors and speakers: impressive figures to sum up the Online Marketing Rockstars Festival on 22 and 23 March in Hamburg.
A one pager is a great way of conveying detailed content. You should have a clear idea in advance of what they are best used for and how they are built. Here is some advice.
Having great and relevant content is one of the best ways of creating and improving your online presence.