07.04.2021

Retake SEO Responsibility

Former Google Search Quality Strategist, Kaspar Szymanski, shares his opinion on ownership and responsibility in SEO and shares tips for maintaining healthy rankings.

Kaspar Szymanski

Kaspar Szymanski

Kaspar Szymanski is a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.

by Kaspar Szymanski

3 min 31.03.2021

Tips for your Easter egg hunt - or how to discover hidden website potentials!

Easter is just around the corner - and we can’t wait to get started on hunting Easter Eggs! Maybe the Easter Bunny has even hidden a few eggs on your website that you haven’t found yet. We’ll help you find them!

54 shares Marketing Practices

5 min 19.03.2021

How to Measure Web Vitals Field Data with Google Tag Manager

Core Web Vitals will become a ranking factor from May 2021. Does your site meet the requirements or is there still a need for optimization? To find out, I'll show you how to use Google Tag Manager to measure and evaluate your users' Web Vitals data.

60 shares Technical SEO

7 min 11.03.2021

9 Common SEO Mistakes (& How To Fix Them)

Mistakes happen! We're all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.

37 shares Organic Search

3 min 01.03.2021

Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared

Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.

60 shares User Experience

3 min 09.02.2021

Rekindle the Flame: 5 Quick Changes to Make Customers Fall in Love with Your Website Again this Valentine’s Day

Every relationship can use a little fresh spark sometimes. Especially around Valentine’s Day. And that includes the way your customers relate to your website.

351 shares Organic Search

8 min 14.01.2021

How to update old content by republishing and refurbishing

Republishing and refurbishing is the ideal way to breathe new life into old content on your website. Maximize qualified traffic and improve the content experience on your website by learning which content to republish and refurbish and how to integrate it into your content workflow.

0 shares Content Marketing

4 min 14.12.2020

10-day christmas challenge for website optimization

The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!

16 shares Marketing Practices

13 min 07.12.2020

Google Analytics 4: The New Google Analytics Property

Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4.

Google Analytics 4 or GA4, is now the standard for all new Analytics Properties.
In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.

122 shares Google Topics

9 min 19.11.2020

Redirects & how to properly use them for SEO

Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.

82 shares Technical SEO

7 min 05.11.2020

UX writing: Copywriting tips for a positive user experience

So you think good writing equals good website copy and there’s not much that can go wrong? False! You can't just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy - and what it actually is in the first place!

20 shares User Experience

14 min 21.10.2020

WordPress SEO: How to optimize your WordPress website for Google

Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.

108 shares Marketing Practices

6 min 01.09.2020

How Can You Find and Fix 404 Errors?

404 errors occur when a page cannot be found. This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.

14 shares Technical SEO

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