What's important when developing a content strategy team? Content Director, Katie McKenna of Portent shares her suggestions on how to start, build, or continue a successful content team.
As the Director of Content at Portent, Katie McKenna is fanatically dedicated to growing the knowledge of her team and the clients she advises on content strategy. She’s led countless workshops both internally and externally, and her work has been published on sites like SpinSucks, Web Flow, and Women in Digital. She’s passionate about building connections and community in the content industry and is equally happy wielding a library card or an ice axe, depending on the adventure.
by Katie McKennaLearn how to use Google SERP features to recapture lost organic search traffic in the increasingly competitive SERP environment.
When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.
Content marketers still make a number of mistakes when it comes to successfully preparing and promoting their content. When your article doesn't drive traffic to your website or if nobody reacts to your post on Facebook, then you probably made one of the following six mistakes.
HTTP/2 can significantly improve your website’s page speed because it allows browsers to simultaneously process multiple requests over the same connection. In this article, learn how you can easily improve your site’s load speed with HTTP/2.
Unique content helps brands build brand awareness across channels. Learn 9 ways you can creatively use content to build awareness for your brand.
Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s the catch - it’s harder than ever. Consumers are too savvy for you to follow a set of ‘best practices’ and expect results. Instead, by creating email copy around psychological triggers, you’ll speak directly to your entire audience, not a segment of them. That’s how you stay on the cutting edge of email marketing. And here’s how you do it.
One of the topics that has received a lot of attention in SEO in recent months is the question of how to deal with the Noindex directive in the robots.txt. Many SEOs use noindex for crawling and indexing control, but this will soon be a thing of the past.
When you’re on the internet, nothing is more annoying than a website that loads slowly. A slow loading website also gives negative indicators to Google, and for online shops in particular, every extra second of loading means losses in sales.
Starting your first SEO project is often a bit daunting, but don't worry—you can learn SEO. The best way to start a successful SEO career as a beginner is to be open to new ideas and brave enough to try new things. Ready to get started? We'll give you an SEO plan of action!
Unique content with added value can help your website rank better in Google. But excellent content can do more than just satisfy Google: it improves the user experience, increases your trust, optimizes customer loyalty, and creates lasting branding awareness.
AMP pages are designed to improve the performance of websites, but are they suitable for all purposes, including e-commerce? In this article, we help you find out whether AMP is right for your website.
Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”