11.11.2019

Why SEO doesn’t have to be an obstacle for companies

As an SEO consultant, I sometimes get the impression that European companies have difficulties with understanding how they can exploit the SEO-potential of their websites. The reasons for this are hugely varied, but from a consultant’s perspective, there are a number of frequently-occuring problems that prevent webmasters from making their websites the best they can be.

Kaspar Szymanski

Kaspar Szymanski

Kaspar Szymanski is a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.

by Kaspar Szymanski

8 min 08.11.2019

The Illusion of Control in eCommerce

The ability to control certain situations can motivate human action: people tend to evaluate the outcome of an action or process more positively if they were able to influence the action or process themselves.

8 shares Marketing Practices

4 min 21.10.2019

Adjusting to the Expansion of Facebook Search Ads

After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar!

3 shares Marketing Practices

7 min 04.10.2019

Nurture Leads with Content That Converts

Nurture leads with actionable content that addresses their needs throughout the buyer’s journey.

14 shares Content Marketing

7 min 24.09.2019

Mobile-Friendly: Tips for a Successful Mobile Website

Mobile first is now the name of the game in the online world. We’ll show you (and all those who have missed out on mobile SEO so far) why mobile friendly is important, and how to make your own website really mobile-ready.

5 shares Mobile SEO

7 min 19.09.2019

How to Build a Content Strategy Team From the Ground Up

What's important when developing a content strategy team? Content Director, Katie McKenna of Portent shares her suggestions on how to start, build, or continue a successful content team.

3 shares Content Marketing

8 min 16.09.2019

Google SERP Features: How To Recover Lost Traffic

Learn how to use Google SERP features to recapture lost organic search traffic in the increasingly competitive SERP environment.

4 shares Technical SEO

6 min 26.08.2019

Readability and SEO – Practical Tips for Authors and SEOs

When was the last time you read a text online and could not follow the content after just reading a few lines? You were probably a victim of poor readability. Today, we will show you how readability and SEO are connected and what you can do to make your text more understandable.

31 shares Marketing Practices

5 min 21.08.2019

The 6 fatal errors in content marketing and how to prevent them

Content marketers still make a number of mistakes when it comes to successfully preparing and promoting their content. When your article doesn't drive traffic to your website or if nobody reacts to your post on Facebook, then you probably made one of the following six mistakes.

11 shares Content Marketing

5 min 14.08.2019

How To Improve Webpage Load Speed With HTTP/2: A Beginner’s Guide

HTTP/2 can significantly improve your website’s page speed because it allows browsers to simultaneously process multiple requests over the same connection. In this article, learn how you can easily improve your site’s load speed with HTTP/2.

3 shares Technical SEO

8 min 05.08.2019

Create Brand Awareness with Unique Content in 9 Steps

Unique content helps brands build brand awareness across channels. Learn 9 ways you can creatively use content to build awareness for your brand.

21 shares Content Success

12 min 29.07.2019

How To Use Effective Persuasion (Plus 5 Ways To Write Email Copy That Converts)

Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s the catch - it’s harder than ever. Consumers are too savvy for you to follow a set of ‘best practices’ and expect results. Instead, by creating email copy around psychological triggers, you’ll speak directly to your entire audience, not a segment of them. That’s how you stay on the cutting edge of email marketing. And here’s how you do it.

11 shares Content Marketing

5 min 23.07.2019

The Proof that Robots.txt Noindex Works

One of the topics that has received a lot of attention in SEO in recent months is the question of how to deal with the Noindex directive in the robots.txt. Many SEOs use noindex for crawling and indexing control, but this will soon be a thing of the past.

14 shares Technical SEO

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