404 errors occur when a page cannot be found. This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.
Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.
Structured data plays an increasingly important role in the high information content of SERPs. Wouldn’t you rather click on a search result with star ratings or were you inspired by a delicious recipe in the SERPs? But how does this data get into the SERPs and what can you do about it? With this Structured Data Guide you will get all important answers to these questions.
Improve your website's page speed and user experience by learning how to leverage browser caching with htaccess or plugins.
If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.
Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.
This is the first in a two-part series examining the history of eBay's unique structured data framework and how to optimize for it.
We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.
In January of 2020, Google announced the latest feature that would be rolled out onto their shopping platform: showing organic product listings in the SERPs (or search engine results pages). Referred to as the ‘Popular Products’ feature’, this new development enables brands to more easily feature their products on search engine results pages.
Problems caused by unruly faceted search or navigation can be the bane of an SEO’s life; a simple category page convention can be detrimental to your organic performance when not handled correctly. This is mainly because faceted search can result in a handful of unique pages generating thousands or even millions of thin or duplicate URLs that are crawlable and indexable in their own right.
Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.
Have you watched a video yet today? Was it on your favorite news site, online store, or YouTube? If so, then these websites were harnessing the enormous power of video marketing. In this article, learn how to most effectively use video marketing in your digital marketing mix so that you can benefit from the moving picture boom online.