The words “Facebook story” on the one hand, stand for the history and origin of the largest social network in the world, and on the other, can in general denote the fact that personal stories and life moments often reach a lot of people through the social network Facebook. Every user is a potential supplier of a “Facebook story,” which may be of general journalistic interest depending on the severity or sensation.
Depending on the privacy settings on Facebook, postings in text, image or video form can either be viewed only by one’s own friends, one’s own friends and their friends or by everyone. If someone uses only a few restrictions on their Facebook account, there is a good chance that their posts will quickly reach a large number of people, if the message contained therein is relevant to them. Relevance in this sense may cover different levels, ranging from pure curiosity, sensationalism through to sympathy or in the extreme case, gloating or resentment.
In many cases, actual stories are indistinguishable from advertising nowadays. Advertising agencies often work in social networks with “real” stories that will find many fans quickly. Or companies use real stories, in order to ensure empathy. A good example is the story of the man with the pink tutu, ‘the Tutu Project,” which quickly spread around the world, including through Facebook and which Telekom used for advertising purposes in order draw attention to the special quality of the network according to company statements.Whether Facebook stories are successful or not depends on many factors. First of all, the story has to be accepted and voluntarily shared by the users. And secondly, the attention must then be drawn to the actual product or brand. For marketing departments, there is often a fine line between success and failure.