The inurl search query is one of the Google search operators and can be part of a site search with which Google’s search results can be filtered. Through inurl search, keywords can be found within a URL. In the search results, only those results are displayed which contain the searched keyword in the URL.
An inurl search query is always constructed based on the following pattern:
=> The system displays all pages and sub-pages which contain the search term in the URL.
site: www.mypage.com inurl: “my search term”
=> All pages and sub-pages of the specified domain will be shown, which contain the search term in the URL.
For an exact search for several search terms, which are separated by spaces, the quotation marks from the second example are important. That way, only the results, which contain all key words in the URL are displayed.
For inurl searches with only one keyword, the quotation marks are not absolutely necessary. If you want to have the exact spelling, however, the quotation marks must be used, for example, in plural forms. Generally, a search query can be expanded with any number of keywords.
It is important that you don’t enter any spaces after the operators “site” and “inurl.”
The inurl search query can be combined with other search operators. This allows limiting the search to specific file types as well.
site:ryte.com inurl:downloads filetype:pdf
=> This search query would, for example, look specifically for PDF documents on the ryte.com website that include the term “downloads” in the URL.
site:ryte.com inurl:team filetype:jpg
=> With this query a user would search for images in JPG format on ryte.com whose file path contains the term “team.”
Alternately, you can also combine the inurl search query without site search with a file types search. That way you will search the web only for those documents whose file path contains one or more specific keywords.
Inurl search queries are helpful both in an analysis of one’s own projects as well as an analysis of the competition. By applying the filter function you can easily see if there are relevant keywords in the URL structure of the web project.
In combination with a site search, an inurl search query helps in an SEO analysis to determine which subpages of a project are indexed for Google searches. Thus, this search operator helps to track indexing problems and possibly eliminate them.
This search operator is also helpful in examining whether URLs are indexed with session IDs (SIDs). Again, appropriate measures can be taken, for example by setting a canonical tag on the applicable web page, which refers to the original page without SID.