Keyword Focus

The term keyword focus refers to aligning a URL with a main keyword. This can result in a more effective ranking, as each page with keyword focus is ranked separately.


In order to align a page with a specific keyword, the central keyword or the corresponding keyword combination is used in different parts of the document. The keyword can occur in the URL or in the domain. However, it now plays a much less important role for search engine optimization. It is more imporatnt to have the main keyword in the [[[Meta Title]], in the Meta Description and in Heading Tags like < h1 >. You can also use ALT Attribute to place the keyword.

Finding the right keyword focus

Keywords which are particularly relevant to the content should be defined before creating the content. A review of competition and search volume is advisable. It is important to focus on keywords when creating content, but keyword stuffing is not recommended. Not only the particular term counts, also the existence of synonyms, similar terms and, for example, the plural form.

Optimization with keyword focus is therefore not just keyword optimization, but rather a question of the thematic stringency and consistency of a website. In order to strengthen the keyword focus in the context of a holistic content optimization or OnPage optimization, the [[TF*IDF] analysis is mostly used today. The term weighting around a central keyword is determined by the strongest websites of this search term. The result of this analysis is a curve with the relative occurrence of important keywords, which an author can use as a guide.

Optimization options

The keyword focus is central to the success of a URL in the SERP. The goal should be to define a keyword focus for each URL of a website. Additional secondary keywords can also be defined. These can be longtail keywords, which are not used in the h1 header but in the h2 header, for example. The keyword focus also plays an even more important role in Local SEO. For the optimization of websites for local search, the focus is then extended to include terms with regional relevance.