Optimization Level

Optimization level is a term from control technology, which is also often used in search engine optimization. An assessment is made as to how much a website is optimized to detect possible potentials for improvement. However, there is no consensus regarding the optimization level of a website. Some providers of SEO software offer their customers possible clues with regard to the optimization level of their web project.

Possible parameters[edit]

The optimization level of a website can refer to either off-page or on-page factors. For example, an SEO expert can determine how well a given website is linked based on its link structure. On the other hand, the optimization level of a website can provide information about how much the content of a website is optimized. Possible potentials or recommendations can be drawn from this analysis and the degree of optimization can be derived from it.

Possible parameters on the degree of optimization of a page:

  • Use of meta tags
  • Frequency keywords used
  • The number and quality of inbound links
  • Number of outgoing links
  • Use of heading tags
  • Ratio of text to images

Use in SEO[edit]

SEO service providers can demonstrate how well a website was optimized for search engines using the concept of optimization level and self-imposed criteria. For SEOs, such metrics in comparison with other web projects provide important information for search engine optimization. For customers of SEO providers, the optimization level established with an appropriate SEO tool can also be a solid and relatively objective clue to assess on-page and off-page factors. However, all parameters that result in the determination of the optimization level should be transparent and comparable for all parties concerned, so that an objective value can be calculated as much as possible.