SEO Software

SEO software or SEO tools commonly refer to computer programs that provide important metrics for the search engine optimization of websites. These are primarily analysis tools. Sometimes the overall term, SEO software, is also used for auxiliary programs, which support automated link construction.

SEO software features[edit]

SEO software assist professional search engine optimizers or webmasters in analyzing a website with regard to the key figures relevant for the optimization of a webpage. Similarly, appropriate SEO tools can help with link building. Another positive effect is not only the efficiency increase, but also the time and cost savings resulting from the use of SEO software. Generally, SEO programs can be used for the following areas:

  • Visibility: Many SEO tools determine, based on various criteria, how visible a website or a particular subpage is in the Google index. For this purpose, these programs use numerous routines and algorithms, which usually result in a number that quantifies the visibility of a website. In order to understand the relevance of these figures, it helps to compare your project with industry-specific websites.
  • Site structure: The structure of a website can be decisive for its placement in the SERPs. A corresponding SEO tool lists clearly how the heading tags or metadata are used. Some tools also help to analyze the source code.
  • Backlink structure: Each site is dependent on backlinks to rank well for certain keywords or to get trust. With a backlink tool, the cross-references in the network can be determined precisely with respect to the anchor texts or link strengths.
  • Competition analysis: Competition analysis helps to adjust your SEO strategy especially in the fight for important money keywords. An SEO tool always ensures fresh data.
  • Keyword identification: In order to build a web project and optimize it correctly you need the right keywords. SEO software supports copywriters and webmasters in the creation of optimized content.
  • Monitoring: Search engine optimization is not a statistical, one-time performance, but a continuous process. SEO software can also perform important monitoring tasks. This includes the monitoring of backlinks or the placement of individual keywords or keyword sets.


We cannot provide a general answer to what SEO software costs, because as always, the price depends on the type of program and the scope of its functions. As a rule, web-based tools can be used for a monthly flat rate or with booked credits. There are, however, also PC programs for a one-time fee and respective costs for updates. It would be worthwhile for SEOs and webmasters to find out what the right tool is for them by testing different offers.

Some search engine operators, such as Google or Bing, offer their own free-of-charge programs in their webmaster tools, which provide some important metrics for the search engine optimization of a website.

Benefits of SEO software[edit]

Using SEO software has many advantages. The most important factor is saved time, which of course, is directly followed by cost savings. If you only want to manage a small website and monitor the positions of 10 main keywords, you will be able to do this manually. But as soon as the project becomes bigger or you have multiple websites, certain tasks can only be carried out with the help of reliable tools.

Another aspect that speaks for the use of SEO software is the greater clarity. In most cases, relevant data can easily be exported into popular office formats for further processing or practically processed for customers.

Free tools[edit]

The two major search engines Google and Bing provide webmasters with reliable website performance tools. The SEO software is free of charge and can be used after registration by anyone.

Google AdWords Keyword Planner[edit]

The tool has been designed by Google to make AdWords advertising campaigns more efficient by searching for relevant keywords, analyzing their demand, and building campaigns and ad groups. If you are already using a Google Account and are registered for AdWords, you can also use the Keyword Planner as an SEO tool. This planner provides good information about the traffic a particular keyword achieves on a monthly basis. With the findings of a meaningful keyword research with this free tool, content can be adjusted to be even more effective as part of on-page optimization. By analyzing individual keywords or keyword combinations, SEOs can discover additional and previously unrecognized optimization potential.

Google Search Console[edit]

The free Google Search Console (short: GSC) are the central hub for the optimization of websites for technical aspects and content. After registering a website, users are provided with notices of linked content and incoming backlinks as well as important information about the number of indexed pages or crawl errors. The webmaster tools are also the first starting point for link cleansing in case of a penalty or warning about unnatural links. For technically less savvy SEOs, the Data-Highlighter also offers the option of marking structured data via the webmaster tools without having to adapt the source code. Furthermore, the GSC can be used to check whether the markup of structured data works.

An important feature of the free SEO tool are the HTML enhancements. The Webmaster Tools provide specific hints concerning the optimization potential of the website meta-specifications.[1]

Bing Webmaster Tools[edit]

The Bing Webmaster Tools are similar to the Google Webmaster Tools. In some areas, such as the Link Explorer, the Bing Webmaster Tools offer even more usability. To use the free analysis program, the user must have a valid Microsoft account and register the website. Many different functions are available once that is done. The SEO Analyzer is a very practical tool. It can be used to analyze the subpages of the registered website with regard to important or missing metadata. The tool provides an overview of how the website currently looks and with one click the source code can be examined directly.

The Keyword Research Tool is very useful as well. It is similar to the functionality of Google’s Keyword Planner, but is integrated into Bing’s Webmaster Tools. The Keyword Research Tool provides information on the query volume of certain keywords.Bing Webmaster Tools Homepage Accessed on 26/20/2014


  1. Google Webmaster Tools Accessed on 26/20/2014