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The Facebook Administrator or Facebook Admin is the name given to the person or persons who run, maintain and manage a group or [[Facebook Fanpage|Fanpage] on Facebook. Facebook describes this concept as "rolling" for pages. The most important role is assigned to the administrator: they then assign the roles to the people associated with the fan or group page. They organize members and content, and can also remove Facebook pages.
- 1 Types of administrator roles
- 2 The Facebook fan page administrator
- 3 The Facebook administrator of a group
- 4 Legal responsibilities of the facebook administrator
- 5 Risks posed by additional admins
- 6 Significance for Social Media
- 7 References
Types of administrator roles
In Facebook, there are five different types of page administrators who have different levels of access rights.  Only the manager can administrate which tasks a member is allowed to perform by assigning the roles in the "Roles for the page" area under "Settings".
The most powerful is the administrator, who has all rights from retrieving statistics to assigning admin roles and managing page settings. They can also add apps to the fan page, send and publish messages and posts with the name of the page, reply to and remove comments, and create and book Facebook Ads. Essentially, only the Facebook corporate account and the responsible persons need these rights. In practice, it can be useful to log in only with the admin profile if central settings are to be changed. In this way, the extensive rights in day-to-day business cannot cause any damage and other admins cannot be excluded.
Editors are allowed to edit the site, add apps, create and delete posts and comments, send messages, create advertisements and retrieve statistics. They have the same rights as administrators, but cannot distribute or revoke admin roles themselves. This role is suitable for all those who take care of the fan site and publish daily posts and articles.
The moderator may reply to and remove comments, send messages, create advertisements and view statistics on the fan page. Moderators are primarily responsible for community management: They get in touch with the fans and moderate the discussions taking place there. If necessary, they can delete inappropriate comments. They cannot post in the name of the page, and they are not able to assign roles themselves.
Advertisers are allowed to create facebooks ads and retrieve Facebook insights to check the advertising effectiveness of an advert or campaign on an ongoing basis. The job of the advertiser can be carried out by companies or teams within the company. If any agency has been assigned this task, access to the fabpage is restricted so that only advertising falls within their area of responsibility, rather than managing the entire community. Advertisers cannot post their own contributions on behalf of the site or make comments.
The analyst can only retrieve page statistics and get an overview of the fanpage's performance. Anyone who is involved in decision making and to whom this data is important can be assigned the analyst. This includes, for example, marketing managers who do not have to be connected to the content of the fanpage, but who need the data for analysis purposes. The development of the number of fans, interactions or references in social media can also be informative for others people who do not have the above-mentioned tasks.
This role is limited to Facebook's live messaging only. If you are a live contributor to a Facebook page, you can only start a live stream with your smartphone for that page.
The Facebook fan page administrator
The profile that started a specific fan page is usually entered as its administrator. By assigning the administrator role, “manager”, more fully fledged administrators can be appointed. Each page can have any number of admins. A Facebook fan page admin must make a public appearance when a response to comments is required or an abusive use of the site is present (such as spam). Internally, however, the administrator also manages the many site statistics - Facebook Insights and evaluates them. They can post ads through their Facebook account and thus make their fan page more widely known. However, usually the moderator role will be sufficient for taking care of the content.
The Facebook administrator of a group
Even the founder of a group is a Facebook administrator. However, in a group the various administrator roles are not differentiated, and the access rights are generally much more limited. Of course, more administrators may be appointed and they must be a member of the group. All administrators of a group have the same rights and options. The responsibility of administrators extends, depending on the settings of the group, to the activating and deleting members, posts and comments, as well as moderation.
Legal responsibilities of the facebook administrator
The administrative role of the manager is characterized by both rights and duties: The Facebook Admin is also responsible for ensuring that no violations of personal rights, copyrights or trademark rights occur. Other so-called offences of utterance are also responsible if they are committed on a fanpage or group site. Discussions in social media are constantly getting out of hand, which is called derailing.
Risks posed by additional admins
Before a Facebook administrator appoints additional persons to an administrator capacity, they should be convinced of their trustworthiness. If a page administrator is assigned the role of “manager,” they now also have the option of removing the site operator as an administrator. The same applies to the group admins. This may be useful in some cases, for example, when an employee who has taken care of the fan page leaves the company. In other cases it could be problematic, because it is possible to exclude active founders of the page.
Significance for Social Media
The roles for fan sites and groups allow for the differentiated management and organization of corporate websites on Facebook. The choice of different actors should focus on aspects such as responsibility, security and competences. Particularly in larger companies, there is sufficient budget for specialists. But SMEs can also hire actors who are predestined for their tasks. Comprehensive communication skills are part of the portfolio of a community manager, while the advertiser should have social media marketing expertise. This knowledge is particularly important for derailing and reputation management. The roles can be used to assign all the rights that they need to perform their tasks. However, they should also be informed of any infringements.
- rolls for websites facebook.com. Accessed on 09/26/2017.