The frontend of a website describes the part that the visitor can see. It includes all displayed content that is visible to public or logged-in users.
Design of the frontend
The frontend is often called the GUI (Graphical User Interface) because it is the interface that the visitors can see and use. The frontend is mainly used to display various types of content and make the user’s input available to the backend. The displayed content includes the basic structure of the website, such as the navigation. The frontend includes texts, graphics, videos, and other media.
Most software applications have a front end. Even with a database where a majority of the processes run in the background and is invisible to the user, there is a graphical user interface, such as the output table after a data query. Web-based application systems are almost always divided into a front-end and a back-end. In a content management system, the front-end is the interface in which the visitors can view the published content. In the case of a shop system, the front-end also offers the possibility to buy goods, subscribe to a newsletter, be consulted, and much more. In forums and communities, users can view information in the frontend and at the same time, help shape it, actively participate in it, and give advice.
Function extension in front end
Conversion optimization in front end
- Page speed
- Availability of the website
- Use of caching
- High-quality design of the homepage
- Use of quality seals
- Continuous use of product images
- Availability of filter and search functions
- Good user guidance through navigation
- Use of call-to-action elements
- Clear and simple transfer of information
There is a wide range of possible approaches, such as the content, design, user guidance, presentation, navigation, usability, the forms used, page speed, and many more.
The role of templates for the frontend
In many web-based systems, the front-end can be customized in the source code. With current content management and shop systems, it is also possible to modify the design as desired by means of prepared templates. This allows shop operators to easily test different designs, layouts of the content blocks on the website, and navigation options. These systems are characterized by the fact that the content dynamically adapts to the chosen design without any compatibility problems.
Relevance to search engine optimization
The frontend also plays an important role for being indexed by search engines. Ideally, website operators use SEO templates, which fulfill certain prerequisites for better indexing. These include, for example:
- No use of framesets or Flash
- Structured and clean HTML code
- Provide an automatically generated sitemap
- Use of a Robots.txt
- Output of the HTTP status code 404 for error pages
- No internal duplicate content by individual pages being reachable via multiple URLs
- Speaking URLs
- Extensive internal linking
- Use of a breadcrumb navigation
- Unique meta description for each page or product
- Fast page loading times