Joy of Use is a continuation of usability, and describes the positive experience of a user due to an emotional design and reaching his/her goals. Significant elements are aesthetic and emotions, and visual characteristics play a vital role. However, Joy of Use is not just about creating “beauty”; it is more important that the availability of functions run smoothly and evoke a feeling of success in the user. A positive Joy of Use leads to the user feeling encouraged to continue using the website and to experience further feelings of success.
To be able to implement Joy of Use, on the one hand an excellent knowledge of information technology is required, for example to be able to create overlay without Flash. On the other hand, a good knowledge of psychology, marketing and design is required to create the ideal interaction between design, functionality and user friendliness. Joy of Use comes into being once the design is able to both stimulate the user, and create and fulfil wishes.
Joy of Use is particularly important for companies which have a number of competitors with more or less the same products. If products are similar in their characteristics, there is not much for the customer to differentiate between them. A particular image, an exclusive flair or amusing features can influence the user just as effectively as a functional and attractive design or goal-orientated marketing.
Joy of Use is also crucial considering that the use of computers and the internet is no longer necessary. Now, elements of new technologies that people use daily to their advantage, even for private use, are more important. The motives of using internet have changed and therefore so has the requirement of users regarding the functionality and design of websites.
How Joy of Use can be implemented concretely depends on the product and the design. Examples for relevant measures are: