The idea and implementation of widgets originated from an IT project called Athena, developed jointly by IBM, the Massachusetts Institute of Technology, and Digital Equipment Corporation. Originally, it was an object that only worked when linked to a window of a computer program. This widget was to respond to keystrokes or mouse commands independently and customize its appearance. In the course of the increasing importance of the Internet, the widget received new attention.
Widgets require a widget engine on a computer, in order to be fully functional. Such an engine nowadays provides most graphical user interfaces. An example of widgets is the new Windows 8 interface in “tile design.”
Widgets also occur on smartphones, especially with devices with the Android or WindowsPhone operating systems.
Widgets have become very popular in SEO and online marketing because of their simple programming and easy distribution. Websites can increase their reach and Traffic with widgets. Widgets can also attract additional attention for social media marketing.
RSS Feeds are common widgets that are provided by a news page. These feeds are integrated by interested websites and provide traffic. At the same time, these websites can also provide additional Backlinks to the source of the information.
Info websites on current weather condition offer weather widgets, which are particularly attractive for publishers of all kinds, because they provide added user value.
It should be noted that widgets can be easily integrated from other websites and optical adjustments can be made as accurately as possible.