The original term for “link” in the early days of the Internet was “hyperlink.” An outgoing external link is also called an outbound link. From a purely technical perspective, this is a direct link from one hypertext document to another. However, such a link can also direct to other types of documents such as images or videos. Links from a PDF document or social network are of the same type.
In its simplest form, a link looks like this:
<a href=”http://www.domain.com”>link text</a>
“Link text” here refers to the text that is displayed to a website visitor and which directs to the landing page with a hyperlink.
Hyperlinks can be divided into different categories. First, a distinction is made mainly in search engine optimization between external and internal links. While external hyperlinks from one website direct to another website, internal links are hyperlinks directing to other elements within the same website.
While external links are also called backlinks and originally served to make other content on the web accessible to users by setting a hyperlink as a “recommendation;” internal links are used almost exclusively for optimal navigation through a website.
Now that we have made these distinctions, the hyperlink can be further differentiated as follows:
There may not always be a clear distinction between these categories. Thus, a deep link can also be marked with the “nofollow” attribute, while a media link is simultaneously also a trust link.
Using hyperlinks, you can control user behavior on the web or on websites by using links structures. They can be divided into these four types:
This happens when a user searches information on a specific topic and has a found a link hub. If he clicks a hyperlink from a list, he will get to another page. The same applies to hyperlinks in text or PDF documents. By clicking the link, the user leaves the home page and is directed to further Internet content.
Links have a major role in search engine optimization (SEO) since they have been used by the Google algorithm as a main ranking criterion from the start. This use, however, has resulted in the actual meaning of the hyperlink (a director for users) being partly superimposed by the additional benefits (transfer of “trust”).
A permalink is a special form of hyperlink to ensure that a resource or its content is permanently accessible on the web via a specific URL. Using a permalink, an HTML resource is made quotable over a longer period. The designation consists of the word “link” for “hyperlink” (director) and the adjective “permanent.”
Typical applications for permalinks are blogs, wikis or RSS feeds. By using permanent links, the system of internal references is safer and has fewer dead links than CMS, which generate dynamic URLs. Even in libraries or other archive systems, permalinks are used to generate a fixed address within a network that is permanently directed to and which can be accessed permanently.
WordPress blogs generate permalinks automatically. On Wiki pages, permalinks can be generated with the toolbar. Modern CMS’s work almost exclusively with permalinks for content subpages which usually consist of speaking URLs. Another method that is also used by blog systems is to designate URLs based on the publication date.
www. samplesite.com /category/item name
If multiple URLs exist for the same content, the canonical tag may be used to direct to the permalink. Additionally, the Permalink can also be marked with the re="bookmark" attribute.
This would look like this:
<a href=”http://www. samplesite.com/mypermalink“ rel=”bookmark”>permanent content</a>
Permalinks are important for link building and SEO since that way it is guaranteed that the incoming link juice can always flow constantly. Permalinks are just as important for link lists and link hubs since they guarantee that targets of outbound links are reachable and will not cause error messages.