Syntax is a term which originally derived from linguistics. Syntagma are words associated with word groups or sentences. In online marketing and search engine optimization, the syntax can refer to different aspects, the textkorpus itself, the URL or the search operators on search engines.

The syntax for text

The syntax of a text can be decisive for the quality of its reading flow. Frequently, a distinction is made between parataxes and hypotaxes. While paratactic sentences are usually composed of principal sentences with subject, predicate, and object, hypotactic combinations are combinations of principal and subsidiary propositions. The word order is also part of the syntax.

In order to design different types of text in terms of their character (for example, appealing or informative), the syntax of a text can be adapted. Examples:

Initial compound sentences: You buy this car. It consumes less fuel.

  • As a purchase request with modified syntax: Buy this car! Then you will consume less fuel!
  • As hypotaxes: If you buy this car, you will consume less gasoline.
  • As headline: Buy this car now and consume less fuel!

URL syntax

In the field of website design, the term refers primarily to the syntax of URLs. A clear syntax can make navigation easier for both visitors and crawlers. This includes logically arranging the individual parameters, such as the query string. For search engine queries, this query string can be traced in the URL. Example:

  • The parameters of this search query contain the keyword “syntax” as well as the browser being used (“Chrome”) and the character code (UTF-8).

This is an important exercise for SEOs, working with URL syntax. The URL structure can decide both correct indexing and the user guidance.

Syntax in computer science

When computer scientists talk about syntax, they refer to the rules that specify programming languages when writing code. Each programming language has its own syntax, which must be followed for commands within the character code.

Search engine syntax

Search engines such as Google work with syntactic rules as well. Search engine syntax is commonly referred to as search operators, which can be used to search only specific areas of the index. Google has many different Google search operators. For example, you can search for specific file types with the note filetype: ... or you can perform a site search.

In the area of search engine optimization, search engine syntax can especially benefit research. That way, search results can be limited in advance. The search operators are also suitable for finding blogs on a particular topic, for example.

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