User Experience Design (UX Design) refers to an area in web design that aims to precisely analyze the user's needs in order to implement the results in the user-friendly interface of an app of a website or a desktop program. This user experience is part of Human Computer Interaction, which takes place whenever people operate computers, for example, when a user places a product in the shopping cart or changes the layout of a landing page. User Experience Design can also be part of the conversion optimization process or SEO.
Since the time of Web 2.0, the Internet and the corresponding software has become more and more interactive. A static process (the user accesses content and uses it passively) became a dynamic application in which the user interacts with the devices. As a result, web developers and software designers are making ever greater efforts to further develop applications in line with users’ increased demands, and thus, User Experience Design was born.
Due to the increasing mobile use of the Internet, user experience design has also been extended to other devices. At the beginning of the 2000s, for example, users visited websites mostly with Browsers on desktop devices, while the number of mobile users is steadily increasing. Therefore, UX design today also includes the optimization of mobile usability through mobile optimization, to ensure a good mobile user experience.
The functions of User Experience Design can be listed on the basis of simple questions:
How can the website add value to the user? Is the operation of an app or website easy and intuitive for the user? Is it fun to interact with the website or app?
Essentially, the implementation of User Experienced Design is an increase in the usability of a website, an app or a software program.
Interaction Design can be integrated to further improve the interaction between user and end device.
User experience design is usually not an intuitive action, but the result of more detailed analyses such as AB-Testing of different versions of a website. The decisive design criterion is then not the subjective appearance of the page, but rather the concrete result, which can be analyzed objectively from user behavior or surveys.
A user-friendly design of a website or app has great benefits in terms of search engine optimization. On the one hand, the length of time the user spends on a website will increase, because, for example, the user can easily find their way around the page and click through the website with intuitive navigation. It can also be helpful if the functions of the page are available on many devices. One could, for example, also use the "Google-friendly" design of a website as defined by Google and deduce criteria from this that UX Design can be equated with a combination of SEO-friendly and user-friendly design.
UX Design also plays an important role in marketing, for example in the design of online advertising, from storytelling to banner advertising.
Ultimately, the inclusion of user needs into the design of web applications and websites has a clear monetary advantage. Inevitably, satisfied users are more likely to become paying customers than dissatisfied users. UX Design therefore means an active optimization with regard to user satisfaction and thus conversions. In a further step, UX Design can also contribute to customer loyalty.