For the past fifteen years, Torsten Hubert has been heavily involved in web marketing and is certified by Google as a professional advertiser. He currently serves as the Head of Consulting and a member of the management team at Web Arts AG (konversionsKRAFT Blog), a specialist in CRO. Torsten Hubert's expertise lies in strategic growth consulting. He is also a lecturer at Hochschule Darmstadt, teaching Conversion Optimization, Usability, and Motivational Psychology.