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10 Email Marketing Tools Every Marketer Should Know about

Email marketing belongs to any successful marketing strategy. In this article we list 10 tools that will help you fulfill your email marketing requirements.

Is Email marketing dead? To be successful with emails, you need to make sure you’re serving your target group and their moment of need, just as in online marketing. The tool you carry out your email marketing with plays an important role in successful email campaigns. In this article, we present 10 different tools that can support you in successful newsletter marketing.

The list is not a ranking - we just want to make it easier for you to choose the best tool to suit your needs. When comparing prices, we compare basic or standard versions of each tool.


To call GetResponse just an email marketing tool would not do justice to this marketing solution. With GetResponse, you can create individual mailings for which several thousand pre-licensed stock photos are available. Beginners can use the Drag&Drop editor, and experts can work on their mails with HTML code. This newsletter software also offers practical A/B testing, extensive tracking options as well as the option to use the tool for marketing automation mailings.

What we like:

  • Intuitive creation of mailings

  • Individually selectable shipping options

  • Availability of free stock photos

  • Mobile view in the editor

  • Free trial version

What could be better:

  • Cheapest package is very limited

Prices: from 15 dollars per month for 1,000 emails

Based in: Poland, since 1998


Figure 1: Getresponse homepage


Newsletter2Go is an easy-to-use newsletter software with an intuitive drag&drop editor. 50 free templates are available for those who want to send newsletters without spending too much time planning. You can also create mails that are ready to send with just a few building blocks, and you can access over 500,000 high-resolution images to design your emails. What’s particularly practical: a text version of each HTML mail is created, which is displayed to recipients if HTML is blocked. Another advantage is the automatic maintenance of the recipient list. You can create A/B tests, as well as a clickmap or bounce tracking for the evaluation of campaigns. You can receive the reports in real time.

What we like:

  • Free starter package

  • Creation of five different users in the standard version

  • Phone support

  • Media library with 1 Gigabyte for own data in the standard version

What could be better:

  • Marketing automation element is not yet fully developed

  • No flat rates

Prices: from 20 dollars at 1,000 Mails/month with the standard version

Based in: Germany (Berlin)


Figure 2: Newsletter2Go homepage

Clever Elements

Clever Elements delivers an e-marketing solution that reduces the user experience to a single dashboard. Campaigns and targeted mailings for a limited group of recipients can be created quickly and easily. The content management system from Clever Elements is intuitive to use and enables the creation of newsletters in modular mode. Clear dashboards are available for success measurement and reporting. Clever Elements ensures a reliable delivery of your mails by intelligently monitoring your own mail servers.

What we like:

  • Scalable email marketing even for small numbers of recipients

  • Unlimited number of mailings per month

  • Simple segmentation of customers

  • Intuitive dashboard

  • Free support

  • Easy to use

What could be better:

  • Functional scope is limited

Prices: from 30 Euro from 1,001 recipients

Based in: Germany (Berlin)


Figure 3: Clever Elements homepage


Rapidmail is an easy-to-use e-mail marketing software that supports you in sending e-mails smoothly to customers and prospects. The templates are practical and can be used to create mailings very quickly and easily. The media library with over 880,000 royalty-free images is also impressive. The provider is CSA certified, which reduces the risk of your emails ending up in the spam folder.

What we like:

  • CSA certification

  • Free trial possible

  • Over 880,000 free images available

  • unlimited number of mails per month

  • Simple display tests

  • Extension for marketing automation and transaction mails possible

What could be better:

  • No A/B tests possible

  • Limited functions

  • No autoresponders

Prices: from 12.80 Euro for 1,000 recipients/month

Based in: Germany (Freiburg)


Figure 4: Rapidmail


You have most certainly already come across the mail software Mailchimp, with the laughing monkey in the logo. Mailchimp has existed since 2001, and is already well known in the circle of mail software providers. This is clear in the tool. It is refreshingly easy to use and offers a variety of customization options. Marketing automation, A/B testing or autoresponders are also possible in the Pro version. The servers and mail data are located in the USA. Mailchimp is a mail software that can be fun to use.

What we like:

  • You can send to up to 12,000 mails to up to 2,000 recipients with per month free of charge continuous improvements

  • Connection to social media

  • Possibility to create forms

What could be better:

  • No CSA certification

Prices: Free of charge (with advertising banner) for up to 10,000 email mails per month and 2,000 recipients.

From 10 US dollars per month for 500 recipients monthly with unlimited mail dispatch.

Based in: USA (Atlanta)


Figure 5: Mailchimp


With Mailjet, you get a sophisticated and user-friendly email marketing software. Mailjet has the advantage of integration options with your own CMS or applications. Those who already rely on project management in marketing can use the premium version of Mailjet to create several users and distribute individual roles. This is how you create mail campaigns with Mailjet in a team. ISO certification ensures that your mails reach their recipients reliably. Monitoring and reporting are also well thought-out, enabling you to carry out extensive analyses.

What we like:

  • E-mail creation in project teams with multi-user accounts possible

  • Intuitive drag&drop editor

  • Free version for up to 6,000 mails per month

  • 24/7 support

  • ISO 27001 certified

  • Transactional SMS and mails possible

  • Various integration possibilities in CMS and project management tools

What could be better:

  • No flat-sending of mails

Prices: from 8.69 dollars for 30,000 Mails/month in the basic version

Based in: France (Paris), hosted in Germany


Figure 6: Mailjet


CleverReach offers you a high level of user comfort as well as a wide range of options for optimally aligning your mail dispatch with your recipients. In addition to numerous templates, you can edit images and photos directly in the tool. Experts edit the mails in the source code editor. In addition, the tool allows the administration of multiple users and roles, so that the creation of newsletters in the team is simplified. CleverReach provides useful tracking data and offers conversion tracking as well as Google Analytics integration.

What we like:

  • Multiple interfaces

  • CSA certification

  • Editor with a wide range of functions

  • Creation of individual registration pages for newsletters

What could be better:

  • Premium Support fee required

  • E-mail design and spam tests are subject to a fee

  • Exact price determined after registration

Prices: from 15 Euro monthly

Based in: Germany (Rastede)


Figure 7: CleverReach


If you want to use a wide range of functions as well as take advantage of SMS marketing, Mailify is an ideal solution. Sabarcane, based in Lille, France, has been developing the software ever since the company was founded in 2001. The result offers companies of all sizes the right email marketing solution. One plus: you can keep the newsletter data on your servers and switch off the cloud connection if necessary, in which case the newsletter will only be sent via Mailify. If you don't let yourself be deterred by the comparatively high prices, you will get plenty of "e-mail marketing" functions and a high level of usability for your money. Beginners also benefit from the support, which can also advise you on newsletter design.

What we like:

  • 30 days free trial use

  • Extensive support

  • Easy to use tool

  • Automation included as standard

  • Unlimited number of recipients

  • Comprehensive picture gallery with royalty-free material

  • Shipping without cloud connection to provider possible

What could be better:

  • no flatrate for mail dispatch

  • Comparatively higher prices

Prices: from 59 Euro for 5,00 Mails/month (60,000 per year)

Based in: France


Figure 8: Mailify


SendGrid is an email marketing software that combines a highly technical approach with intuitive usability. You can easily create mailings in the editor, and you can choose from many different responsive templates. The tool offers extensive possibilities for evaluating success, including smart segmentation of recipients, real-time analytics, and A/B testing of mail campaigns. A special highlight is the tool’s connection to an e-mail API. This allows SendGrid to be linked to applications, CRM and CMS of your choice.

What we like:

  • Simple user guidance

  • Professional design templates

  • API for connection to CMS or CRM

  • Segmentation

  • Personal messages to increase user engagement

  • Free version for 100 mails per day

What could be better:

  • No CSA certification

  • Not officially GDPR conform

Prices: from 14.95 dollars per month for 100,000 mails/month (maximum 2,000 recipients) in the standard version

Based in: USA


Figure 9: Sendgrid


The Evalanche newsletter software from SC Networks is a professional solution for larger companies that can be tailored to specific industries or agencies. With Evalanche, mailings can be created intuitively and easily using the editor. Complete, multi-level email marketing campaigns can be created, and in addition to HTML mails, Evalanche also sends podcasts or videos. The evaluation takes place via live tracking in a clear dashboard. If required, multivariate split tests can be carried out in order to best align the mailings with the recipients. You can also automate mail campaigns to a large extent. Another advantage: you can collect all customer data in accordance with GDPR.

What we like:

  • Extensive tracking possibilities

  • Various tests possible

  • High automation level

  • Intuitive to use

What could be better:

  • High entry price

  • Individual prices only on request

Prices: prices only on request

Based in: Germany (Starnberg)


Figure 10: Evalanche


Lumen5 turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together accordingly.

What we like:

  • Unlimited media from stock photos to audio files

  • It's easy to use so you can create a video without have video editing experience

What could be better:

  • The onboarding process can be more intuitive

Prices: Starter: $19/month; Premium: $49/month; Business: $149/month

Based in: Canada


Figure 11: Lumen5


Email marketing should not be underestimated in your marketing strategy. What tool is right for your company depends on your companies needs and priorities. We have presented tools in this list that offer a wide range of functions, and are easy to use.

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Published on May 15, 2019 by Philipp Roos