What exactly has been going on with Google? Definitely what many online marketing experts have been wondering. Profound changes, one after the other, have been taking place in AdWords despite the advertising business being one of Google’s main sources of revenue. The last highlight of this wave of innovation must be the introduction of enhanced text ads (ETA), which will be the main focus of this article.
Nowadays website owners want to know how search engines work and try to permanently improve their search engine rankings. Most of them use on-page optimization as a reliable method to boost up the SEO of their websites.
With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.
Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.
Outbound links, i.e. links from one website to another, are the basis for today’s networked online world.
In the search engine results, it is all about catching the attention of users at all costs! With Rich Snippets, you have a chance to add targeted information of your online shop in Google search results. This article will show you the various content that you need to consider in this case.
Every year in early summer, Kleiner Perkins Caufield Byers (KPCB) provides a report on the top "Internet Trends". The report is presented by Mary Meeker, a star analyst with a focus on the Internet & new technologies.
No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.
A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.
An XML sitemap is a simple list of URLs that is provided to search engines. It is a key tool that can help you identify indexing problems.
This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.
Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.
We at OnPage.org want to make websites around the world better, faster, and safer and set new quality standards. In Mouseflow we have found a perfect partner to work towards this ambition. Together, we aim to offer the necessary tools for holistic website optimization.
PDF documents offer a great advantage over other document types: They appear exactly the same on any device.
Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.