4 min 21.09.2016

New ad format – The enhanced text ads

What exactly has been going on with Google? Definitely what many online marketing experts have been wondering. Profound changes, one after the other, have been taking place in AdWords despite the advertising business being one of Google’s main sources of revenue. The last highlight of this wave of innovation must be the introduction of enhanced text ads (ETA), which will be the main focus of this article.

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5 min 20.09.2016

Interview with Fili Wiese

Nowadays website owners want to know how search engines work and try to permanently improve their search engine rankings. Most of them use on-page optimization as a reliable method to boost up the SEO of their websites.

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5 min 06.09.2016

Snapchat as a marketing tool

With the right know-how, Snapchat can be a great tool for winning over different customer groups. The instant messaging app is particularly popular among the youth and provides you with a perfect opportunity to build a new, interesting community with which you can communicate regularly.

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9 min 05.09.2016

Market segmentation in keyword marketing

Keyword marketing is one of the most important levers in search engine marketing. It largely entails research and selection of keywords that are appropriate for SEO and SEA. Since this step is usually conducted at an early stage in search engine marketing, the right choice of keywords holds an enormous potential.

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5 min 02.09.2016

Outbound links – What you need to know

Outbound links, i.e. links from one website to another, are the basis for today’s networked online world.

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10 min 29.08.2016

Rich Snippets guide for online shops

In the search engine results, it is all about catching the attention of users at all costs! With Rich Snippets, you have a chance to add targeted information of your online shop in Google search results. This article will show you the various content that you need to consider in this case.

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7 min 25.08.2016

The top 3 Internet trends in 2016 by Mary Meeker/KPCB

Every year in early summer, Kleiner Perkins Caufield Byers (KPCB) provides a report on the top "Internet Trends". The report is presented by Mary Meeker, a star analyst with a focus on the Internet & new technologies.

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6 min 24.08.2016

Why German and US seeding differ

No content strategy can be successful without good seeding. And a look beyond the country’s borders shows that every market has its own rules.

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4 min 23.08.2016

How Ryte Can Help Improve Your User Experience

A good user experience (UX) is essential for the success of every website: The better the user experience, the higher chance you have to generate conversions. At the same time, positive user signals like low bounce rate and high dwell times lead to better rankings in SERPs.

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5 min 18.08.2016

Index control using XML sitemaps

An XML sitemap is a simple list of URLs that is provided to search engines. It is a key tool that can help you identify indexing problems.

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4 min 17.08.2016

404 Handling – How To Deal with Error Pages

This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.

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7 min 16.08.2016

Do's and Don'ts – The correct way to handle duplicate content

Websites are said to have duplicate content when they have identical or very similar content on different URLs. Such websites do not offer any added value for search engines or website visitors.

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1 min 11.08.2016

Mouseflow and OnPage.org partner up to deliver a more integral Website Optimization Experience

We at OnPage.org want to make websites around the world better, faster, and safer and set new quality standards. In Mouseflow we have found a perfect partner to work towards this ambition. Together, we aim to offer the necessary tools for holistic website optimization.

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4 min 10.08.2016

Hands-on tips: Optimized use of PDFs for your SEO strategy

PDF documents offer a great advantage over other document types: They appear exactly the same on any device.

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5 min 09.08.2016

Local AdWords: 3 creative ideas for locally targeted AdWords campaigns

Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.

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