6 min 08.08.2016

The first 10 seconds on your website – What matters most?

The first few seconds after loading a website are what determines whether or not the user will stay on the website.

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6 min 04.08.2016

From corporate planning to the online marketing budget – How to define your SEM and SEO investment

Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.

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5 min 03.08.2016

Facebook Messenger bots - Overview

As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.

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4 min 02.08.2016

WhatsApp as a marketing tool for companies

One no longer needs to explain what WhatsApp is to German-speaking regions. It has evolved into a popular messenger among both the younger and elderly generations.

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4 min 27.07.2016

Open Graph optimization – Tips that website operators should consider

The Open Graph Protocol was first introduced by Facebook in autumn 2010. It replaced "Facebook Connect" that was previously used to verify Facebook profiles on websites.

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1 min 19.07.2016

Free e-book: How to Increase Your SEO Traffic in 30 Days

Do you want to know how to increase your SEO traffic in a quick and sustainable way? You’ve come to the right place then! Go and get our latest e-book: "How to Increase Your SEO Traffic in 30 Days - Step Up Your SEO Game With This 30-Day Planner".

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2 min 13.07.2016

How to optimize the load time of WordPress pages

Fast load times have a positive effect on the user’s interaction with a website and can eventually lead to more sales for online shops. This article will show you practical tips on how to optimize the load time of your WordPress pages.

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3 min 06.07.2016

Heads up! Errors that you should avoid in your internal links

Internal link structures guide search engines through the depths of a website and represent connections between the individual webpages. Therefore, they have a major impact on the OnPage SEO due to the link juice distribution within the website.

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1 min 04.07.2016

Republishing – The practical guide

In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.

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5 min 27.06.2016

Google Panda – How to accurately determine the quality attributes of web content

The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.

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9 min 21.06.2016

One global domain vs. multiple TLDs for an international brand? 841 percent visibility boost - case study.

In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.

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4 min 20.06.2016

Google News Optimization – How to get your website into the vertical search

Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.

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5 min 17.06.2016

Handling of the new top-level domains in the Google search

New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?

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5 min 13.06.2016

SSL and SEO – Do the two always go hand in hand?

SSL encryption was made a ranking factor in Google over two years ago. Nonetheless, the security protocol is mainly used by shop operators and security experts.

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11 min 08.06.2016

WordPress SEO – How to optimize your WordPress for Google

WordPress is the most commonly used CMS on the market. A few optimization measures are all you need in order to get the most out of your content and make your website ideal for Google rankings.

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