6 min 20.11.2017

12 Common Mistakes with Google Analytics

This article offers an overview of the 12 most common mistakes in Google Analytics and how to avoid them.

54 shares Google Topics

6 min 19.11.2017

Google AdWords: How to Analyze Competition with the Auction Insights Report

Google AdWords is a good way for website operators to generate paid traffic within a short period of time. But how can I compare my performance with that of my competitors?

10 shares Google Topics

1 min 16.11.2017

The All-Inclusive SEO Starter Kit From Ryte & HubSpot

Ryte and HubSpot have once again joined forces to provide you with the ultimate SEO kit! Get your free starter kit now!

12 shares Organic Search

5 min 15.11.2017

Google's Featured Snippets: A Practical Guide

Google displays Featured Snippets in the search results for specific search queries. This article gives a useful overview of the different types of featured snippets, and how you can optimize your content to improve your chances of your website being displayed as a featured snippet.

19 shares Organic Search

5 min 08.11.2017

Is User-Friendly Content and SEO a Contradiction?

User-orientated content is currently the solution to many SEO questions, as is the new saying: optimize topics instead of keywords.

6 shares Content Marketing

7 min 03.11.2017

How to Set up an SSL Certificate: The Steps to an Encrypted Website

For a long time, webmasters viewed an SSL encryption as simply nice to have. However, it offers more advantages than you might think.

18 shares Technical SEO

3 min 25.10.2017

The 5 Scary Monsters of Website Optimization

Halloween is just around the corner, but scary creatures aren’t just carrying out their mischievous deeds on this night!

12 shares Technical SEO

8 min 20.10.2017

How to Approach the Right Target Group for Successful Content Outreach

Patience is a virtue – but not in content marketing. Content shouldn’t wait for its readers – it has to pick up its target audience in the right place, at the right time, and in the right way.

5 shares Content Marketing

6 min 13.10.2017

Ad design with Google AdWords - 10 Easily Avoidable Errors

In the past, when German courts dealt with Google AdWords, this almost always concerned brand bidding.

10 shares Google Topics

7 min 11.10.2017

Brand Bidding as a Tool for Website Success

Using protected brands or company names of competitors as keywords for your own Google Adwords campaign is nothing new anymore. Or is it?

9 shares Marketing Practices

6 min 09.10.2017

Online Shops and Voice Search – Music of the Future or an Urgent Need for Action?

Steve Jobs is always good for a quote - from ‘‘Stay hungry, stay foolish‘‘ to ‘‘Think different‘‘, the broad scale of his business wisdom is no less inspiring.

8 shares Voice Search

8 min 04.10.2017

The Green Customer Journey: Unique Content With Informative Evergreen

Thousands of stories are circulating the internet: some true, some false, some short, some long. Some are for entertainment, and others are a source of knowledge.

7 shares Content Marketing

3 min 21.09.2017

Ryte Receives 3.1 Million Euros

On September 24, 2017, it was announced that Ryte would be receiving financial support from investors Senovo, Surplus Invest and pd ventures.

365 shares Ryte Events

6 min 20.09.2017

How to Profit from Voice Interactions

Voice interactions and voice search are becoming increasingly important. Find out in this article how to make the most of this recent development.

7 shares Voice Search

3 min 18.09.2017

Ryte at dmexco 2017

For the fifth year in a row, the Ryte team was represented at the leading exhibition for digital marketing: dmexco in Cologne.

6 shares Ryte Events

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