Web analysis is decisive for online success and is fundamental for data driven marketing. Find out practical tips for choosing your most important KPIs using analytics dashboards.
If you want to use content marketing techniques to find, enthuse, and retain your customers, you will also want to know whether you are accomplishing these goals.
One advantage of in-store trade over e-commerce is the personal factor. Website operators now try to offer their users the best individual user experience possible.
Measuring the relationship between online and offline statistics has been one of the biggest challenges since the founding of the internet. In-store trade is still significant despite the increasing digitalization in recent years.
On August 17, 2017, Google sent an email to operators of unencrypted websites warning them that from October 2017, their users would see a "not secure" notice.
Around 2 billion people worldwide use Facebook to communicate actively with one another, to exchange views, and to obtain information about companies, products and services.
Have you published good content on your website, but you‘re not generating new visitors and Google isn‘t rewarding you with good rankings? If that‘s the case, it‘s time to optimize your content and its promotion.
If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.
There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.
For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.
Many websites resemble a URL jungle. This costs high rankings and traffic. You can prevent this by monitoring the URL scope of your website and identifying and removing unnecessary URLs.
Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.
OnPage.org is now Ryte - the Ryte way to your digital success. The 19th of July does not only mark the 5th anniversary of OnPage.org but also the 1st day of Ryte.
In this article, we'll show you how you can fight off the polyglot hreflang monster - the final article in our series the website optimization monsters .
Whether a relaunch with a new domain or a change in Content Management System, redirecting is always necessary when websites are being restructured.