5 min 27.06.2016

Google Panda – How to accurately determine the quality attributes of web content

The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.

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9 min 21.06.2016

One global domain vs. multiple TLDs for an international brand? 841 percent visibility boost - case study.

In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.

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4 min 20.06.2016

Google News Optimization – How to get your website into the vertical search

Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.

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5 min 17.06.2016

Handling of the new top-level domains in the Google search

New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?

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5 min 13.06.2016

SSL and SEO – Do the two always go hand in hand?

SSL encryption was made a ranking factor in Google over two years ago. Nonetheless, the security protocol is mainly used by shop operators and security experts.

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11 min 08.06.2016

WordPress SEO – How to optimize your WordPress for Google

WordPress is the most commonly used CMS on the market. A few optimization measures are all you need in order to get the most out of your content and make your website ideal for Google rankings.

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1 min 06.06.2016

Infographic: 10 tips for your successful website relaunch

From exact planning, to tracking, to detailed monitoring – our latest infographic helps you step by step on your way to the perfect website relaunch.

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7 min 01.06.2016

SEO for Agencies - 5 Reports to Simplify Daily Activities in Your Agency

The road to success often means huge workloads for both agencies and clients. Ryte's reports can greatly simplify daily life in your agency, making tasks quicker, easier and more efficient.

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3 min 30.05.2016

Rich Cards – The new evolution stage of Google SERPs?

On May 17th, 2016, Google introduced Rich Cards via the Webmaster Central. These are new SERP extensions that are an enhancement of Rich Snippets, which basically aim to improve the search experience for mobile search results.

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3 min 25.05.2016

Google is testing longer snippets - More space for titles and descriptions

Since early May 2016, Google has been experimenting on the display of search snippets in its SERPs. Here, the search engine is alternately displaying longer titles and descriptions in its search results.

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8 min 23.05.2016

Click me! - These snippet tips will win you even more readers

As online marketers, we are always busy crafting amazing posts for both ourselves and our customers. This often leaves us little time and room for advertising on Google, Facebook, and other platforms.

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4 min 20.05.2016

Google Analytics Autotrack

Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.

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2 min 18.05.2016

Google Mobile Update - the screws are being tightened

Last year, Google caused a turmoil among webmasters all over the world with its mobile update. The rollout, which was termed "Mobilegeddon", and the ranking changes associated with it had been awaited reverently by the entire SEO scene.

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4 min 13.05.2016

Neuroscience findings and methods – from the laboratory to the world

What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?

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1 min 11.05.2016

Infographic: Let's fix the web

These days, many websites are too big, partially user-unfriendly and require an unnecessarily high development effort. Microsoft and OnPage.org determined some interesting facts about the web in 2016. See the results in this infographic.

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