Nowadays, the highly competitive market requires online advertisers to be extremely creative in order to survive. The steadily rising click costs (CPCs) are a major challenge in this case.
The first few seconds after loading a website are what determines whether or not the user will stay on the website.
Setting an online marketing budget for the different channels is always a great challenge for any online marketer. The dynamic online market and the ever increasing number of competitors make it difficult to choose SEO and SEM investments as main channels.
As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.
One no longer needs to explain what WhatsApp is to German-speaking regions. It has evolved into a popular messenger among both the younger and elderly generations.
The Open Graph Protocol was first introduced by Facebook in autumn 2010. It replaced "Facebook Connect" that was previously used to verify Facebook profiles on websites.
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Fast load times have a positive effect on the user’s interaction with a website and can eventually lead to more sales for online shops. This article will show you practical tips on how to optimize the load time of your WordPress pages.
Internal link structures guide search engines through the depths of a website and represent connections between the individual webpages. Therefore, they have a major impact on the OnPage SEO due to the link juice distribution within the website.
In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.
The Google Panda update is a filter in Google’s algorithm that is used to evaluate websites in the Google search index. It devalues websites that have poor quality content and promotes the ones that have high-quality content.
In the hype of all the recent changes in marketing, it is easy to forget about the global strategy for your business. SEO is about constantly moving from a deep focus on details like code quality and technical SEO, to a global view of your client’s business - like the one described in this case study.
Google News is a free service that was introduced by Google in 2002 to enable users to search for global news. The service allows Google to give users the possibility to search for news in a vertical search as well as go directly to specific topics in the search results.
New top-level domains (TLDs) are currently on everyone’s minds. Many webmasters and companies are already using .travel or .business domain endings for their online marketing strategies. But are there any differences in how these new domains are handled in search engines compared to old domains (.com, .net., etc.)?
SSL encryption was made a ranking factor in Google over two years ago. Nonetheless, the security protocol is mainly used by shop operators and security experts.