:format(avif) "Content Promotion – A Beginner’s Guide")
 "Content Promotion – A Beginner’s Guide")
Content Promotion – A Beginner’s Guide
Have you published good content on your website, but you‘re not generating new visitors and Google isn‘t rewarding you with good rankings? If that‘s the case, it‘s time to optimize your content and its promotion.
:format(avif) "What Content Marketing is NOT")
 "What Content Marketing is NOT")
What Content Marketing is NOT
If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.
:format(avif) "Wikipedia Case Study – 8 Tips for Optimizing Technical Terms")
 "Wikipedia Case Study – 8 Tips for Optimizing Technical Terms")
Wikipedia Case Study – 8 Tips for Optimizing Technical Terms
There are various assumptions as to why Wikipedia usually appears in search results, often in 1st place. The reasons range from an extremely strong domain authority to good internal linking, leading to preference by Google.
:format(avif) "Measuring Success in Social Media Marketing")
 "Measuring Success in Social Media Marketing")
Measuring Success in Social Media Marketing
For the majority of businesses, Social Media Marketing is one of the standard marketing channels and instruments. But just how effective is Social Media Marketing really? The answer to this not-unimportant question depends on who you ask.
:format(avif) "From Jungle to Garden Plot: More Search Traffic Through Fewer URLs")
 "From Jungle to Garden Plot: More Search Traffic Through Fewer URLs")
From Jungle to Garden Plot: More Search Traffic Through Fewer URLs
Many websites resemble a URL jungle. This costs high rankings and traffic. You can prevent this by monitoring the URL scope of your website and identifying and removing unnecessary URLs.
:format(avif) "Online Shop Optimization – the Path to the Perfect Product Description")
 "Online Shop Optimization – the Path to the Perfect Product Description")
Online Shop Optimization – the Path to the Perfect Product Description
Product descriptions are an important quality criterion for online shops. They give the visitor the most relevant information on an item in the shop, and, therefore, substantially contribute to whether or not a visitor jumps off the page, backs out or carries out the ordering process.
:format(avif) "OnPage.org becomes Ryte")
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OnPage.org becomes Ryte
OnPage.org is now Ryte – the Ryte way to your digital success. The 19th of July does not only mark the 5th anniversary of OnPage.org but also the 1st day of Ryte.
:format(avif) "The Monster of Website Optimization – the hreflang Monster")
 "The Monster of Website Optimization – the hreflang Monster")
The Monster of Website Optimization – the hreflang Monster
In this article, we’ll show you how you can fight off the polyglot hreflang monster – the final article in our series the website optimization monsters .
:format(avif) "The Monster of Website Optimization – The Redirects Monster")
 "The Monster of Website Optimization – The Redirects Monster")
The Monster of Website Optimization – The Redirects Monster
Whether a relaunch with a new domain or a change in Content Management System, redirecting is always necessary when websites are being restructured.
:format(avif) "The Monster of Website Optimization – The Missing ALT Tags Monster")
 "The Monster of Website Optimization – The Missing ALT Tags Monster")
The Monster of Website Optimization – The Missing ALT Tags Monster
You should always label your images with ALT and title attributes in the source code so that search engines receive information about your images.
:format(avif) "The Monster of Website Optimization – The Thin Content Monster")
 "The Monster of Website Optimization – The Thin Content Monster")
The Monster of Website Optimization – The Thin Content Monster
The key player in today’s monster article is the cunning thin content monster. Until October 2014, it freely haunted the internet.
:format(avif) "The Monster of Website Optimization – The 404 Monster")
 "The Monster of Website Optimization – The 404 Monster")
The Monster of Website Optimization – The 404 Monster
Users often find notices such as “Error 404 – Site not found” or “The site you requested was not found” on the internet.