1 min 17.01.2017

Free ebook: The Introductory Guide to Search Engine Optimization in 2017

Nowadays every company should be aware of how important search engine optimization is for their business. In this free ebook HubSpot & OnPage.org provide useful tips about what it takes to get better rankings for your website.

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6 min 17.01.2017

KPI Shortcuts in Online-Marketing and E-Commerce

There are often so many key performance indicators in online marketing and e-commerce that we reach overkill. That’s why it is so important to use KPIs in a way that is really helpful.

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4 min 12.01.2017

Pros and Cons of Influencer Marketing – Best Practice Tips for Beginners

Social media offers an almost endless outreach; many new users are reached everyday via channels such as YouTube, Instagram, Snapchat, Facebook and Twitter.

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5 min 20.12.2016

Portfolio Optimization in Content Marketing

Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.

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6 min 15.12.2016

AdWords Christmas Tips – Big shopping

Preparations for the 2016 Christmas business are already in full swing. First sales records will have been achieved by as early as late November during the cyber week, and companies are battling it off with promotions, trying to draw consumer interests to their products.

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9 min 09.12.2016

Newsletter optimization: This is how you get (even) more out of one of the best marketing channels

The newsletter is one of the most powerful marketing tools: The recipients form the perfect target group since they are usually very interested in your brand or rather your product. Conversion rates of more than 30% after a click on the website occur every day.

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1 min 07.12.2016

Infographic: Important Status Codes

Bye bye 404-error pages! In our latest Infographic we compiled the most important status codes for you. This is how you can optimize the quality of your website sustainable.

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5 min 02.12.2016

7 beginner tips: Web design basics for better conversion rates

A good conversion rate is the goal of every website operator and is crucial for the success of a website. Conversion rate refers to the percentage of website visitors who perform a desired action, mostly a purchase or order placement.

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6 min 29.11.2016

Outstanding content is no coincidence – creating content with customer insights

We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.

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4 min 25.11.2016

How to leverage web analytics for measuring the condition of SEO on your website

Since the early days of SEO and search engines, web analytics has been one of the primary tools for every marketer.

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6 min 22.11.2016

Artificial Intelligence and Web Design

The topic of artificial intelligence is becoming increasingly important in today's society. In this article, we look into how this could have an impact on web design.

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7 min 15.11.2016

Conversational commerce via Facebook Messenger: the future of ecommerce?

Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.

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2 min 11.11.2016

What the Walking Dead taught me about the future of consumer loyalty

The digital revolution has eroded my attention span. It’s made me impatient. It’s saturated my waking hours with distractions, media, advertising and content. I live in a constant barrage of stuff, vying for my attention around the clock.

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5 min 07.11.2016

5 tips for beginners – this is how you use videos for online marketing

Attention guaranteed: Over the last years, videos have become an important tool for the online marketing sector, even though this medium has only been accessible to a broad public for a few years. It took the invention of broadband internet to solidify the role of moving images in the online world.

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6 min 04.11.2016

Content marketing controlling – this is how you control your content marketing

To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.

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