360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.
When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.
Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.
Everyone is talking about Snapchat and Instagram - but the largest number of company sales still comes from search engines and emails.
The plethora of key indicators available for e-commerce and online marketing presents a challenge for online marketers and business leaders. Which indicators are important enough to become KPIs?
Almost every day, the Facebook corporation is bringing new features to the market that more or less adopt features from their competitors, especially Snapchat. One of these features is the so-called Instagram Stories, which was revealed and introduced in August 2016 as Facebook’s answer to Snapchat Stories.
As of January 1, 2017, Google Chrome will classify all websites without SSL encryption as unsafe. This article shows what you can do now and explains how SSL encryption works, using practical examples.
The trend can’t be ignored: the proportion of location-based advertising (Location-Based Marketing) is increasing rapidly and is a new and important marketing tool for retail locations to connect directly with clients at the point of sale.
Web analytics is one of top tools used by modern sales and marketing teams. It's practically inconceivable to make serious business decisions without having solid numbers on your website performance.
Googlebot does not have an infinite capacity for crawling a website. For this reason, only a limited crawl budget is available.
Nowadays every company should be aware of how important search engine optimization is for their business. In this free ebook HubSpot & OnPage.org provide useful tips about what it takes to get better rankings for your website.
There are often so many key performance indicators in online marketing and e-commerce that we reach overkill. That’s why it is so important to use KPIs in a way that is really helpful.
Social media offers an almost endless outreach; many new users are reached everyday via channels such as YouTube, Instagram, Snapchat, Facebook and Twitter.