Every relationship can use a little fresh spark sometimes. Especially around Valentine’s Day. And that includes the way your customers relate to your website.
Republishing and refurbishing is the ideal way to breathe new life into old content on your website. Maximize qualified traffic and improve the content experience on your website by learning which content to republish and refurbish and how to integrate it into your content workflow.
The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!
Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4.
Google Analytics 4 or GA4, is now the standard for all new Analytics Properties.
In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.
Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.
So you think good writing equals good website copy and there’s not much that can go wrong? False! You can't just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy - and what it actually is in the first place!
404 errors occur when a page cannot be found. This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.
Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.
Structured data plays an increasingly important role in the high information content of SERPs. Wouldn’t you rather click on a search result with star ratings or were you inspired by a delicious recipe in the SERPs? But how does this data get into the SERPs and what can you do about it? With this Structured Data Guide you will get all important answers to these questions.
Improve your website's page speed and user experience by learning how to leverage browser caching with htaccess or plugins.
Using JavaScript has an impact on how Google crawls and indexes your site. Make sure your use of JavaScript isn't getting in the way of users finding your website via search engines.
If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.
Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.
This is the first in a two-part series examining the history of eBay's unique structured data framework and how to optimize for it.
We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.