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Google updates guidance on meta descriptions
Key examples given of the four most common mistakes site owners make with their meta descriptions, and how to correct them for better clickthrough rates.
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Why Google Search Console is the “holy grail” of search data
During an SEO analysis, have you ever wondered where the discrepancies between data from Google Search Console and other SEO tools comes from? We get to the bottom of this and other mysteries.
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The Ryte guide to using Google Search Console
Google Search Console is a free tool that helps SEOs and website editors to analyze their search performance. This article explains how to set up a Google Search Console account, and then use it to analyze and improve your search performance.
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10 sustainable website designs that will inspire you
The environmental impact of websites is becoming a hot topic worldwide. We look at some inspiring examples of sustainable website designs that use resources effectively and conserve energy, while delivering a top-notch user experience.
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Core Web Vitals: A practical guide for website owners
Google’s Core Web Vitals were a major innovation for page experience in 2021. We explain why they matter, and how to ensure your website complies with them.
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On-page SEO: How to optimize your content and rank better
Don’t neglect the importance of optimizing your content to drive search traffic. On-page SEO is one of the most critical things you can do – we explain how it works.
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SEO reporting: How to measure and share your successes
Good SEO reporting helps you and your team to keep track of the progress and success of your SEO measures. In this article you’ll find out what’s important, and how you can best set up SEO reports.
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SEO ROI: Here's what you need to know
Compared to PPC or other paid marketing measures, the value of SEO is difficult to quantify. In this article, we explain why calculating return on investment is so complicated, what it depends on and how you can meaningfully evaluate it.
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How to create evergreen content that makes readers and Google happy
Evergreen content is content with a timeless character that brings in long-term website traffic due to its ongoing relevance to a topic. In this article you will find out how to create successful evergreen content and thus boost your website performance.
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SEO content and copywriting, explained
If your website is to be successful, you’ll need to provide SEO-friendly content. This means content that makes both search engines and users happy. We explain what good SEO content is, and how to create it.
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Website health: How to improve it, sustainably
A healthy website ensures long-term visibility, market reach and higher sales. In this article, we’ll show you what to pay attention to when monitoring and optimizing your website, and share some free and paid tools to do so.
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AMP Guide – How to Set up and Test Accelerated Mobile Pages
In this article, we explain the pros and cons of Accelerated Mobile Pages for your website, how to implement them, and different tools to test them with. PLUS bonus checklist for using AMP.