10 min 01.07.2022

Core Web Vitals: A practical guide for website owners

Google's Core Web Vitals were a major innovation for page experience in 2021. We explain why they matter, and how to ensure your website complies with them.

1 shares Performance

10 min 27.06.2022

On-page SEO: How to optimize your content and rank better

Don’t neglect the importance of optimizing your content to drive search traffic. On-page SEO is one of the most critical things you can do – we explain how it works.

1 shares Search Engine Optimization

12 min 10.06.2022

SEO reporting: How to measure and share your successes

Good SEO reporting helps you and your team to keep track of the progress and success of your SEO measures. In this article you'll find out what's important, and how you can best set up SEO reports.

3 shares Search Engine Optimization

7 min 27.05.2022

SEO ROI: Here's what you need to know

Compared to PPC or other paid marketing measures, the value of SEO is difficult to quantify. In this article, we explain why calculating return on investment is so complicated, what it depends on and how you can meaningfully evaluate it.

5 shares Search Engine Optimization

6 min 20.05.2022

How to create evergreen content that makes readers and Google happy

Evergreen content is content with a timeless character that brings in long-term website traffic due to its ongoing relevance to a topic. In this article you will find out how to create successful evergreen content and thus boost your website performance.

1 shares Search Engine Optimization

8 min 02.05.2022

SEO content and copywriting, explained

If your website is to be successful, you'll need to provide SEO-friendly content. This means content that makes both search engines and users happy. We explain what good SEO content is, and how to create it.

6 shares Search Engine Optimization

5 min 27.04.2022

Website health: How to improve it, sustainably

A healthy website ensures long-term visibility, market reach and higher sales. In this article, we'll show you what to pay attention to when monitoring and optimizing your website, and share some free and paid tools to do so.

1 shares Quality Assurance

8 min 21.04.2022

AMP guide: How to set up and test Accelerated Mobile Pages

In this article, we explain the pros and cons of Accelerated Mobile Pages for your website, how to implement them, and different tools to test them with. PLUS bonus checklist for using AMP.

25 shares Performance

12 min 31.03.2022

Keyword research: A complete guide for beginners

It’s essential for any search strategy, no question. We explain how keyword research works, why it matters, and which tools to use.

28 shares Search Engine Optimization

6 min 25.03.2022

How to compress images for your website

Images are one of the biggest culprits of slow loading times for websites. This has a negative effect on user experience. To ensure better loading times and better usability, compress your images with our guide.

20 shares Performance

4 min 16.03.2022

Ecommerce SEO: Everything you need to know

Our ecommerce SEO maestro Izzi Smith breaks it down in detail. From technical fundamentals to keyword research, rich results, internationalization and UX tweaks. Every online shop can benefit from this expert advice.

1 shares Search Engine Optimization

6 min 11.03.2022

Structured data: Our ultimate guide for 2022

Want to liven up your site's appearance in search results? From product ratings to recipe cards and more, structured data is how to do it. In this guide, we'll explain how to markup the relevant data, what types of rich results are available, and troubleshoot some common errors.

10 shares Search Engine Optimization

7 min 04.03.2022

How to get rich results and featured snippets for ecommerce

Optimizing your SERP appearance with rich results and featured snippets can improve click-through rates, and turbocharge your online shop. Here’s how.

1 shares Search Engine Optimization

3 min 01.03.2022

4 steps to internationalizing your online shop

From checking local demand for your shop's products or services, to localizing your content and more, there are a number of things to consider when expanding into new markets. Start here.

1 shares Search Engine Optimization

7 min 25.02.2022

How to compress HTML and other website code

Page speed is a key performance metric for your website. You can gain 40-70% if you compress HTML and other types of code. Here's how…

74 shares Performance

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