Uncertainty is a prevalent problem in content marketing, because it is unclear whether investing in content and content optimization actually leads to the desired result.
Preparations for the 2016 Christmas business are already in full swing. First sales records will have been achieved by as early as late November during the cyber week, and companies are battling it off with promotions, trying to draw consumer interests to their products.
The newsletter is one of the most powerful marketing tools: The recipients form the perfect target group since they are usually very interested in your brand or rather your product. Conversion rates of more than 30% after a click on the website occur every day.
Bye bye 404-error pages! In our latest Infographic we compiled the most important status codes for you. This is how you can optimize the quality of your website sustainable.
A good conversion rate is the goal of every website operator and is crucial for the success of a website. Conversion rate refers to the percentage of website visitors who perform a desired action, mostly a purchase or order placement.
We all know the challenge: In order to excite website visitors, we need outstanding content. But what is outstanding content exactly? Market surveys, data from existing sites, and keyword research help us understand website users.
Since the early days of SEO and search engines, web analytics has been one of the primary tools for every marketer.
The topic of artificial intelligence is becoming increasingly important in today's society. In this article, we look into how this could have an impact on web design.
Those who have no time shop online. An Amazon Prime membership, or Prime Now, is now part of the standard system where a purchase should arrive at the doorstep in the next 60 minutes to 24 hours.
The digital revolution has eroded my attention span. It’s made me impatient. It’s saturated my waking hours with distractions, media, advertising and content. I live in a constant barrage of stuff, vying for my attention around the clock.
Attention guaranteed: Over the last years, videos have become an important tool for the online marketing sector, even though this medium has only been accessible to a broad public for a few years. It took the invention of broadband internet to solidify the role of moving images in the online world.
To this day, content marketing is one of the most important tools of online marketing. Questioning whether the effort made for content marketing, the investments in online content, and optimization of the latter are economically sensible and have positive effects is therefore as pertinent as ever.
October, the 31th 2016: Night is coming at the OnPageCampus, the full moon is rising and slowly the undead and ghosts are creaching out of their hiding places. But this isn't the only place where demonic creatures carry out their nefarious deeds...
Motives for actions and purchases are probably as diverse as mankind itself. They depend on our experiences, interests, emotions, and moods. However, such a complex array of influencing factors makes it difficult to work constructively in the field of marketing.
Internet use is becoming more and more mobile. Therefore, the newest announcement of the search engine group Google follows this. The mobile index of the search engine should serve as the primary index in the future and the desktop index should come second.