The Monster of Website Optimization – The Orphan Page Monster
The Monster of Website Optimization – The Orphan Page Monster
21.06.2017

The Monster of Website Optimization – The Orphan Page Monster

The orphan page monster is an embittered soul that has lost connection to the other sites in your domain. Because of a missing reference, it is simply no longer recognized.

XXL Guide: Landing Page Types & Their Use in E-Commerce
XXL Guide: Landing Page Types & Their Use in E-Commerce
20.06.2017

XXL Guide: Landing Page Types & Their Use in E-Commerce

Landing pages play an important role as an interface between website operators and users. They contribute decisively to the fulfillment of user needs and function as a virtual showroom in e-commerce.

International SEO Guide – Optimization with hreflang and Co.
International SEO Guide – Optimization with hreflang and Co.
19.06.2017

International SEO Guide – Optimization with hreflang and Co.

If you want to target users across the globe, you need to create international versions of websites to appeal to your global audience. Then, you need to make sure that these international versions of your site perform well in Google for your potential users to find.

Facebook Live: The 5 Best Options for Greater Reach
Facebook Live: The 5 Best Options for Greater Reach
14.06.2017

Facebook Live: The 5 Best Options for Greater Reach

Facebook Live has changed the world of marketing. Think back just a few years: only TV and radio channels could connect directly with their own target audiences.

AMP for E-Commerce – Turbo Loading for Online Shops?
AMP for E-Commerce – Turbo Loading for Online Shops?
13.06.2017

AMP for E-Commerce – Turbo Loading for Online Shops?

The “tipping point of mobile search” was reached in the USA in the fourth quarter of 2014. For the first time, Google registered more queries from mobile than desktop devices.

The Monster of Website Optimization – The Bad Canonical Tag Monster
The Monster of Website Optimization – The Bad Canonical Tag Monster
07.06.2017

The Monster of Website Optimization – The Bad Canonical Tag Monster

Do you remember the evil machinations of the duplicate content monster from last week? Today we’re talking about its helper: the bad canonical tag monster.

Canonical Tag Practice Guide
Canonical Tag Practice Guide
06.06.2017

Canonical Tag Practice Guide

Canonical tags enable webmasters and SEOs to avoid duplicate content easily. However, certain aspects need to be taken into account so that the benefit of the tag is not lost.

The XXL Redirect Guide: Proper Use of Redirects
The XXL Redirect Guide: Proper Use of Redirects
01.06.2017

The XXL Redirect Guide: Proper Use of Redirects

Redirects are an indispensable tool in daily SEO practice, enabling the forwarding of URLs to other or new URLs. If you know how forwarding works and what to look for, you are clearly benefiting from the relaunch or domain move.

Practice Guide: The Perfect URL Structure in a Few Steps
Practice Guide: The Perfect URL Structure in a Few Steps
31.05.2017

Practice Guide: The Perfect URL Structure in a Few Steps

In this article, you will learn about the factors to consider when creating your URL structure, as well as the technical capabilities you can utilize to create a clear website.

The Monster of Website Optimization – The Duplicate Content Monster
The Monster of Website Optimization – The Duplicate Content Monster
30.05.2017

The Monster of Website Optimization – The Duplicate Content Monster

Have you paid good money for your SSL certificate but now find that the http version of your site ranks in Google SERPs? The reason for this debacle could be the inconspicuous Duplicate Content Monster.

Company Insights: 3 Questions for our Chapter Lead Irina Hey
Company Insights: 3 Questions for our Chapter Lead Irina Hey
26.05.2017

Company Insights: 3 Questions for our Chapter Lead Irina Hey

As agile working means significant and major changes in a company organisation, we asked three questions to Irina Hey, who is our chapter lead of the marketing team at OnPage.org. She tells us more about her role and challenges she daily has to face.

Pagination – The Practical Guide for Beginners
Pagination – The Practical Guide for Beginners
24.05.2017

Pagination – The Practical Guide for Beginners

Pagination is a widely discussed topic, and can cause considerable problems for online retailers. In this article, you will learn which aspects to take into account when creating a correct pagination.