Images and graphics are the most important visible components of a website after the text, so don’t neglect image SEO when optimizing your website. All images should contain title and alt attributes so their content can be conveyed to search engines and users.
Meta descriptions certainly aren’t the part of search engine optimization that stresses you into biting your nails. But those 150 characters have more potential than you might think.
Every online marketer uses web analytics software to measure the success of marketing campaigns and of their company on the web.
For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.
XML sitemaps are a listing in XML format of all the subpages of a website. An XML sitemap accompanies a website like the table of contents of an article.
Google is dumb – Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s “Artificial Intelligence”.
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.
When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.
Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.
Everyone is talking about Snapchat and Instagram – but the largest number of company sales still comes from search engines and emails.