On May 17th, 2016, Google introduced Rich Cards via the Webmaster Central. These are new SERP extensions that are an enhancement of Rich Snippets, which basically aim to improve the search experience for mobile search results.
Since early May 2016, Google has been experimenting on the display of search snippets in its SERPs. Here, the search engine is alternately displaying longer titles and descriptions in its search results.
As online marketers, we are always busy crafting amazing posts for both ourselves and our customers. This often leaves us little time and room for advertising on Google, Facebook, and other platforms.
Google introduced a new function on Google Analytics in mid-February: Autotrack. This article shows for whom this function is suited and how Autotrack can be integrated into the website.
Last year, Google caused a turmoil among webmasters all over the world with its mobile update. The rollout, which was termed "Mobilegeddon", and the ranking changes associated with it had been awaited reverently by the entire SEO scene.
What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?
These days, many websites are too big, partially user-unfriendly and require an unnecessarily high development effort. Microsoft and OnPage.org determined some interesting facts about the web in 2016. See the results in this infographic.
In one of the Google Webmasters Hangouts, Google’s John Mueller made an interesting remark regarding URL lengths. This article tells you more about URL lengths and how you can identify URLs that are too long.
Since they’re going to be leaked at some point anyway, we can just go ahead and publish them. – that is probably what drove Google to officially publish its Quality Rater Guidelines.
Scroll tracking gives you vital insights into user behavior on your website. Determining and analyzing user behavior on a website and using this knowledge for your online success is an important part of online marketing.
The robots.txt file instructs search engines how to crawl your site. In this article, we explain the most common errors, and how you can avoid them.
We’ve got it: the ultimate checklist for your website’s OnPage optimization. These pro tips will help you improve your webpage’s quality substantially.
In mid-April, Google sent a warning email to operators of websites on which unnatural, deceptive, or manipulative outbound links had been detected.
Google had previously pinpointed that the PageRank status does not affect a website’s ranking. Following its official removal, this green status bar will now be a thing of the past.
It’s hard to believe – but 2016 is already well over 2 months old. Right at the outset, Google drew our attention to several changes and updates.