:format(avif) "Image SEO: How Do You Properly Use ALT and Title Attributes?")
 "Image SEO: How Do You Properly Use ALT and Title Attributes?")
Image SEO: How Do You Properly Use ALT and Title Attributes?
Images and graphics are the most important visible components of a website after the text, so don’t neglect image SEO when optimizing your website. All images should contain title and alt attributes so their content can be conveyed to search engines and users.
:format(avif) "Practical guide for successful meta descriptions – including 7 inspiring examples")
 "Practical guide for successful meta descriptions – including 7 inspiring examples")
Practical guide for successful meta descriptions – including 7 inspiring examples
Meta descriptions certainly aren’t the part of search engine optimization that stresses you into biting your nails. But those 150 characters have more potential than you might think.
:format(avif) "Tag Manager: bring your web analysis to the next level")
 "Tag Manager: bring your web analysis to the next level")
Tag Manager: bring your web analysis to the next level
Every online marketer uses web analytics software to measure the success of marketing campaigns and of their company on the web.
:format(avif) "Out of the comfort zone: 5 ‘uncomfortable’ practice tips for successful Facebook Ads")
 "Out of the comfort zone: 5 ‘uncomfortable’ practice tips for successful Facebook Ads")
Out of the comfort zone: 5 ‘uncomfortable’ practice tips for successful Facebook Ads
For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.
:format(avif) "Help with Indexing – The XML Sitemap Sample Guide")
 "Help with Indexing – The XML Sitemap Sample Guide")
Help with Indexing – The XML Sitemap Sample Guide
XML sitemaps are a listing in XML format of all the subpages of a website. An XML sitemap accompanies a website like the table of contents of an article.
:format(avif) "Achieve better rankings through relevance – Get to the point!")
 "Achieve better rankings through relevance – Get to the point!")
Achieve better rankings through relevance – Get to the point!
Google is dumb – Google knows everything. Between these two extremes is leeway for countless gradations that address the valuation and assessment of Google’s “Artificial Intelligence”.
:format(avif) "Use 360-degree photos and videos for online marketing")
 "Use 360-degree photos and videos for online marketing")
Use 360-degree photos and videos for online marketing
360-degree photos are nothing new in and of themselves. For several years, already, there have been photographers and providers that could create such images using costlier technology and thus higher investment costs.
:format(avif) "Minimize the number of returns – 5 tips how to optimize your online shop")
 "Minimize the number of returns – 5 tips how to optimize your online shop")
Minimize the number of returns – 5 tips how to optimize your online shop
Even if low in number, unnecessary returns present a considerable potential for revenue growth in e-commerce. A return is unnecessary when it is based on an avoidable decision error on the part of the customer.
:format(avif) "Applied neuroscience 2017 – More than just marketing?")
 "Applied neuroscience 2017 – More than just marketing?")
Applied neuroscience 2017 – More than just marketing?
When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.
:format(avif) "Neuromarketing – more than usability")
 "Neuromarketing – more than usability")
Neuromarketing – more than usability
Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!
:format(avif) "Top 5 Digital Marketing Trends of 2017")
 "Top 5 Digital Marketing Trends of 2017")
Top 5 Digital Marketing Trends of 2017
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.
:format(avif) "Why email budgets will grow in 2017")
 "Why email budgets will grow in 2017")
Why email budgets will grow in 2017
Everyone is talking about Snapchat and Instagram – but the largest number of company sales still comes from search engines and emails.