6 min 07.04.2021

Retake SEO Responsibility

Former Google Search Quality Strategist, Kaspar Szymanski, shares his opinion on ownership and responsibility in SEO and shares tips for maintaining healthy rankings.

29 shares Organic Search

3 min 31.03.2021

Tips for your Easter egg hunt - or how to discover hidden website potentials!

Easter is just around the corner - and we can’t wait to get started on hunting Easter Eggs! Maybe the Easter Bunny has even hidden a few eggs on your website that you haven’t found yet. We’ll help you find them!

48 shares Performance

6 min 19.03.2021

How to Measure Web Vitals Field Data with Google Tag Manager

Core Web Vitals will become a ranking factor from May 2021. Does your site meet the requirements or is there still a need for optimization? To find out, I'll show you how to use Google Tag Manager to measure and evaluate your users' Web Vitals data.

41 shares Performance

7 min 11.03.2021

9 Common SEO Mistakes (& How To Fix Them)

Mistakes happen! We're all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.

0 shares Quality Assurance

3 min 01.03.2021

Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared

Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.

58 shares User Experience

8 min 14.01.2021

How to update old website content by republishing and refurbishing

Republishing and refurbishing is the ideal way to breathe new life into old content on your website. Maximize qualified traffic and improve the content experience on your website by learning which content to republish and refurbish and how to integrate it into your content workflow.

0 shares Search Engine Optimization

4 min 14.12.2020

10-day christmas challenge for website optimization

The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!

18 shares Marketing Practices

13 min 07.12.2020

Google Analytics 4: The New Google Analytics Property

Google launched the beta version of the Google Analytics App and Web Property at the end of July 2019. The latest version, as of October 2020, is called Google Analytics 4.

Google Analytics 4 or GA4, is now the standard for all new Analytics Properties.
In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new version.

114 shares Google Topics

7 min 05.11.2020

UX writing: Copywriting tips for a positive user experience

So you think good writing equals good website copy and there’s not much that can go wrong? False! You can't just use any text on your website, you need UX writing. Why you may ask? Easy: Good UX copy guides us through the page, encourages us to come back, and leave an overall impression of a good user experience. In this article, learn how to get started with UX copywriting and microcopy - and what it actually is in the first place!

18 shares User Experience

6 min 01.09.2020

How Can You Find and Fix 404 Errors?

404 errors occur when a page cannot be found. This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.

3 shares Technical SEO

7 min 25.08.2020

5 things you didn’t know about Googlebot

Googlebot needs to crawl your website before it’s displayed to users in the search results. Although this an essential step, it doesn’t get as much attention as many other topics. I think it’s in part because Google doesn’t share a great deal of information on exactly how Googlebot crawls the web.

51 shares Google Topics

6 min 29.07.2020

Here's How to Leverage Browser Caching to Speed Up Your Website

Improve your website's page speed and user experience by learning how to leverage browser caching with htaccess or plugins.

0 shares Technical SEO

9 min 22.07.2020

JavaScript SEO - Best Practice Guide

Using JavaScript has an impact on how Google crawls and indexes your site. Make sure your use of JavaScript isn't getting in the way of users finding your website via search engines.

0 shares Technical SEO

5 min 15.05.2020

Why Prioritizing Mobile Browsing Will Help Your Business Get Ahead

If the decision-makers at your company are only now starting to get the idea that responsive design is the “in” thing, they’re already a bit behind because Google has been singing the praises of this idea for a while now. At least for a couple of years.

0 shares Marketing Practices

7 min 08.05.2020

10 Google Analytics Dashboards Recommended by SEO & Analytics Experts

Over 500 unique data points can be accessed through Google Analytics. This data is presented through standard dashboards. However, these dashboards won’t necessarily show you the information you want in one place. Custom Google Analytics dashboards that you can either create or upload can help you get around this problem.

0 shares Marketing Practices

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