Running an ecommerce store can be a very lucrative business, but don’t think money will start pouring down from the sky. First, customers will need to find your online store.
Personalization is still a frontier, and practices are constantly changing. Here are the methods you can use to provide a state-of-the-art personalized experience on any website. The key element to all of it is to increase relevance, novelty, and convenience for each visitor.
Google has updated PageSpeed Insights, and has now made it clearer than ever that there are several ways and values of measuring page speed. We'll explain the most important of these measurements and show you how to optimize your website.
Using JavaScript has an impact on how Google crawls and indexes your site. Make sure JavaScript isn't getting in the way of your SEO strategy.
It's Valentine's Day - love is in the air! But is it on your website? If the romance between you and Google isn't going as planned, here we list 7 reasons where you might be going wrong.
Google Ads campaigns require constant care and feeding. This post explains five important housekeeping items that advertisers can implement to minimize unqualified clicks and ensure their Google Ads campaigns are running efficiently.
This article explains what schema markups are and how they will impact your website's SEO so that you’ll have everything you need to start implementing them.
Keep your users happy and engaged by experimenting with these 5 content alternatives to the ubiquitous blog post.
Edge SEO is a new field of technical SEO that uses serverless technologies to execute Javascript without impacting underlying structure. Dan Taylor, winner of the 2018 TechSEO Boost research competition, explains what Edge SEO is and why SEOs and website owners need to start using it.
The mobile-first index is currently being trialed but will soon be the Google norm. Ensure your website is prepared for this shift by satisfying Google’s requirements for a ‘user-friendly’ mobile website.
As the importance of voice search continues to grow, the jury is still out on the best way to optimize content for it. However, there’s an emerging list of best practice that does seem to work exceptionally well. This article explores the top 4 ways to optimize your content for voice search.
International SEO is crucial for international brands, but given the complexity, mistakes are common in the 5 areas outlined in this article.
In the world of digital marketing, the importance of content marketing is increasing. The way content marketing campaigns and content strategies are created is changing. Users want interactive content, brands with an authentic and likeable face, and a better user experience.
This article will show you how you can quickly identify and deal with 404 error pages to optimize your website both for search engines and your users.
Save time and money on your Google Ads campaigns by implementing these three automated Google Ads rules.