Google's Core Web Vitals were a major innovation for page experience in 2021. We explain why they matter, and how to ensure your website complies with them.
Don’t neglect the importance of optimizing your content to drive search traffic. On-page SEO is one of the most critical things you can do – we explain how it works.
Good SEO reporting helps you and your team to keep track of the progress and success of your SEO measures. In this article you'll find out what's important, and how you can best set up SEO reports.
Compared to PPC or other paid marketing measures, the value of SEO is difficult to quantify. In this article, we explain why calculating return on investment is so complicated, what it depends on and how you can meaningfully evaluate it.
Evergreen content is content with a timeless character that brings in long-term website traffic due to its ongoing relevance to a topic. In this article you will find out how to create successful evergreen content and thus boost your website performance.
If your website is to be successful, you'll need to provide SEO-friendly content. This means content that makes both search engines and users happy. We explain what good SEO content is, and how to create it.
A healthy website ensures long-term visibility, market reach and higher sales. In this article, we'll show you what to pay attention to when monitoring and optimizing your website, and share some free and paid tools to do so.
In this article, we explain the pros and cons of Accelerated Mobile Pages for your website, how to implement them, and different tools to test them with. PLUS bonus checklist for using AMP.
It’s essential for any search strategy, no question. We explain how keyword research works, why it matters, and which tools to use.
Images are one of the biggest culprits of slow loading times for websites. This has a negative effect on user experience. To ensure better loading times and better usability, compress your images with our guide.
Our ecommerce SEO maestro Izzi Smith breaks it down in detail. From technical fundamentals to keyword research, rich results, internationalization and UX tweaks. Every online shop can benefit from this expert advice.
Want to liven up your site's appearance in search results? From product ratings to recipe cards and more, structured data is how to do it. In this guide, we'll explain how to markup the relevant data, what types of rich results are available, and troubleshoot some common errors.
Optimizing your SERP appearance with rich results and featured snippets can improve click-through rates, and turbocharge your online shop. Here’s how.
From checking local demand for your shop's products or services, to localizing your content and more, there are a number of things to consider when expanding into new markets. Start here.
Page speed is a key performance metric for your website. You can gain 40-70% if you compress HTML and other types of code. Here's how…