Aaron Inglethorpe is the digital marketing manager at Discount Displays, the UK's leading retailer of exhibition and retail display equipment. Aaron has over a decade of experience in ecommerce marketing roles and is a big believer that incremental, continuous improvement is the foundation of a great marketing strategy.
Contributions by Aaron Inglethorpe:
It's no secret that content marketing is an important component of any marketing strategy. Avoid these 5 content marketing mistakes to ensure the time and money you invest into content pays off.
Create content for every stage in the buying funnel to see a better return on your content marketing investment.