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Alexander Porter

Alexander J Porter is Head of Copy for Paperclip Digital - Sydney’s boutique agency with bold visions. Bringing a creative flair to everything that he does, he wields words to weave magic connections between brands and their buyers. With extensive experience as a content writer he is constantly driven to explore the way language can strike consumers like lightning.

Contributions by Alexander Porter:

9 min 10.04.2019

How to Write Content for People Not Search Engines

Content is dead. Long live content. 2019 has signalled a tectonic shift from the content creation strategies that once worked - with keyword research a central theme, to a more dynamic and sophisticated content model. Readers want the answer to the problems they didn’t even know they had. And your SEO rankings depend on giving it to them. Forget everything you knew about SEO. The future of content is now.

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