Alexander J Porter is Head of Copy for Search It Local - Sydney’s boutique agency with bold visions. Bringing a creative flair to everything that he does, he wields words to weave magic connections between brands and their buyers. With extensive experience as a content writer, he is constantly driven to explore the way language can strike consumers like lightning.
Contributions by Alexander Porter:
Email marketing is not dead. Far from it. In fact, email marketing remains one of the most powerful ways for you to grow your business and generate new leads. But here’s the catch - it’s harder than ever. Consumers are too savvy for you to follow a set of ‘best practices’ and expect results. Instead, by creating email copy around psychological triggers, you’ll speak directly to your entire audience, not a segment of them. That’s how you stay on the cutting edge of email marketing. And here’s how you do it.
Content is dead. Long live content. 2019 has signalled a tectonic shift from the content creation strategies that once worked - with keyword research a central theme, to a more dynamic and sophisticated content model. Readers want the answer to the problems they didn’t even know they had. And your SEO rankings depend on giving it to them. Forget everything you knew about SEO. The future of content is now.