Benny B. Briesemeister

Benny B. Briesemeister

Benny B. Briesemeister completed his doctorate in neurocognitive psychology at the FU Berlin. Since 2011 he has been researching the link between neuro science and marketing. He was granted the title ”Neurotalent of the Year 2015“ by the NMSBA.

Contributions by Benny Briesemeister:

4 min 12/02/2018

Usability and Emotion - 2 Success Factors in Online Trade

In this article, we explain how the fundamentals of human psychology can help you improve your website's usability, making you more successful in online trade in the long term.

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4 min 16/05/2017

Usability and Sales - A Contradiction?

The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."

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6 min 24/02/2017

Applied neuroscience 2017 - More than just marketing?

When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.

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4 min 23/02/2017

Neuromarketing - more than usability

Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!

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3 min 26/10/2016

Customer journey and purchase motivation – The right information at the right time

Motives for actions and purchases are probably as diverse as mankind itself. They depend on our experiences, interests, emotions, and moods. However, such a complex array of influencing factors makes it difficult to work constructively in the field of marketing.

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4 min 13/05/2016

Neuroscience findings and methods – from the laboratory to the world

What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?

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