Benny B. Briesemeister

Benny B. Briesemeister

Benny B. Briesemeister completed his doctorate in neurocognitive psychology at the FU Berlin. Since 2011 he has been researching the link between neuro science and marketing. He was granted the title ”Neurotalent of the Year 2015“ by the NMSBA.

Contributions by Benny Briesemeister:

4 min 16/05/2017

Usability and Sales - A Contradiction?

The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."

0 shares Content Success

6 min 24/02/2017

Applied neuroscience 2017 - More than just marketing?

When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.

0 shares Search Success

4 min 23/02/2017

Neuromarketing - more than usability

Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!

0 shares Search Success