Benny B. Briesemeister completed his doctorate in neurocognitive psychology at the FU Berlin. Since 2011 he has been researching the link between neuro science and marketing. He was granted the title ”Neurotalent of the Year 2015“ by the NMSBA.
Contributions by Benny Briesemeister:
In this article, we explain how the fundamentals of human psychology can help you improve your website's usability, making you more successful in online trade in the long term.
The first message associated with the catchword "neuromarketing" is this: Make sure that your communication is emotional. Seize your customers by the heart, not by the head. Convincing arguments don't matter; what matters is that "good feeling."
When we talk about applied neuroscience, that is, the use of neuroscientific methods in studies that do not primarily serve a scientific purpose, the discussion – as of November 2016 – usually involves one of two topics.
Yes, there are websites that beg the question: How the heck can they survive? The page is so poorly designed, no one can find it!
Motives for actions and purchases are probably as diverse as mankind itself. They depend on our experiences, interests, emotions, and moods. However, such a complex array of influencing factors makes it difficult to work constructively in the field of marketing.
What happens when we walk on the roadside, have a lively conversation with a friend and a car drives past on the street in the background?