Björn Tantau has been active in digital marketing since the late 1990s. He explains what strategies are guaranteed to work in marketing, and how these methods can be used successfully to make a profit. He is a well-known keynote speaker and he has written several books and ebooks. As a consultant and coach he offers seminars and workshops and has been interviewed by many German TV channels. He has also been a successful podcaster.
Contributions by Björn Tantau:
Facebook Live has changed the world of marketing. Think back just a few years: only TV and radio channels could connect directly with their own target audiences.
For many, Facebook Ads are still a black box: too many opportunities and apparently endless variations in targeting and in the creation of competitive materials. I admit, it’s easy to lose sight of the overview.
It’s that time again: a new year has begun. Let’s leave the retrospectives to others and instead look ahead to the important digital marketing trends of 2017.