Contributions by Editorial Team:
With a little effort and creativity, the message "Error 404, page not found" doesn’t need to frustrate or bore your website visitors. Heck, it can even make people smile! We explain why 404 pages matter, and share some great examples.
If you land on a 404 error page while browsing a website, you probably clicked on a broken link or dead link that didn't lead you to your desired destination. Let us show you how to deal with broken links.
"Page Not Found" messages frustrate website visitors, and send negative signals to search engines (which is bad for SEO). Let’s look at how to fix those 404 errors.
Google Analytics can provide powerful insights on your website traffic, whether you're running GA4 or Universal Analytics. We help you cut through the noise to find the most important metrics.
Don’t neglect the importance of optimizing your content to drive search traffic. On-page SEO is one of the most critical things you can do – we explain how it works.
Evergreen content is content with a timeless character that brings in long-term website traffic due to its ongoing relevance to a topic. In this article you will find out how to create successful evergreen content and thus boost your website performance.
In this article, we explain the pros and cons of Accelerated Mobile Pages for your website, how to implement them, and different tools to test them with. PLUS bonus checklist for using AMP.
It’s essential for any search strategy, no question. We explain how keyword research works, why it matters, and which tools to use.
Images are one of the biggest culprits of slow loading times for websites. This has a negative effect on user experience. To ensure better loading times and better usability, compress your images with our guide.
Want to liven up your site's appearance in search results? From product ratings to recipe cards and more, structured data is how to do it. In this guide, we'll explain how to markup the relevant data, what types of rich results are available, and troubleshoot some common errors.
From permanent 301s to temporary 302s (and more), redirects are crucial for migrating single webpages or whole domains. We explain what they are, how they work, and when to use them.