... aka “Contentman” is founder and head of CONTENTmanufaktur. He also lectures in SEO at two colleges, offers various SEO and copywriter workshops, and is a frequent speaker at conferences (for example SEOkomm, SMX, SEO-Day). The experienced journalist writes mostly for SEO Book, and has compiled his knowledge in a training video for SEO beginners.
Contributions by Eric Kubitz:
A one pager is a great way of conveying detailed content. You should have a clear idea in advance of what they are best used for and how they are built. Here is some advice.
Attention, emotions, brand development, world peace. Some online marketers believe storytelling can achieve anything. But can you really achieve anything just by telling a story?
Admittedly this headline may sound like a typical online marketing catchphrase. We’re already used to 'semantic', but now we need 'holistic' too? But, this is the future of online marketing.
Understanding the human psyche can be a very useful marketing tool. In this article, we provide you with 7 tips to help you market your products in the best way possible.
If you talk to five different people about Content Marketing, you‘re likely to get ten different definitions of what Content Marketing is. And that‘s a good thing! Content Marketing is about finding that one, tailor-made, best path to greater reach. But, we should also define what Content Marketing is NOT.
Yea, yea: Google’s Keyword Planner only provides inaccurate information for the keyword research. But do we really need these data? Or aren’t there other facts that are much more important?
In almost all of my articles, I often cause great shock with my 50-50 recommendations: Unlike before where 80% of the editing time would be dedicated to new articles and 20% to the maintenance of the website, I recommend investing at least 50% in nurturing old posts.
As online marketers, we are always busy crafting amazing posts for both ourselves and our customers. This often leaves us little time and room for advertising on Google, Facebook, and other platforms.
Since they’re going to be leaked at some point anyway, we can just go ahead and publish them. – that is probably what drove Google to officially publish its Quality Rater Guidelines.