Contributions by Fenja Engelhardt:
Content marketers still make a number of mistakes when it comes to successfully preparing and promoting their content. When your article doesn't drive traffic to your website or if nobody reacts to your post on Facebook, then you probably made one of the following six mistakes.
In the world of digital marketing, the importance of content marketing is increasing. The way content marketing campaigns and content strategies are created is changing. Users want interactive content, brands with an authentic and likeable face, and a better user experience.