Izzi is Product Marketing Team Lead at Ryte, as well as a passionate WUX advocate that loves to support everyone in creating better websites for their visitors. Izzi regularly presents at Ryte’s webinars and industry conferences, where she enjoys sharing her expertise and memes. When she's not optimizing, you can find Izzi at one of Munich's beer gardens or playing video games.
Contributions by Izzi Smith:
Our ecommerce SEO maestro Izzi Smith breaks it down in detail. From technical fundamentals to keyword research, rich results, internationalization and UX tweaks. Every online shop can benefit from this expert advice.
Optimizing your SERP appearance with rich results and featured snippets can improve click-through rates, and turbocharge your online shop. Here’s how.
From checking local demand for your shop's products or services, to localizing your content and more, there are a number of things to consider when expanding into new markets. Start here.
From understanding your target audience intimately to nailing your content structure and execution, our complete guide will help you pull people in and close them.
To drive highly-relevant traffic to your online shop, you need a solid grasp of the search terms that potential visitors use. Our ecommerce SEO queen clarifies how to analyze your current keywords, accurately assess searcher intent and research ripe new opportunities.
Every relationship can use a little fresh spark sometimes. Especially around Valentine’s Day. And that includes the way your customers relate to your website.
Don't panic – if your online shop is having issues with technical SEO then our resident website whisperer Izzi Smith can help.
We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.
Are you struggling to control all the different URLs automatically created by faceted search issues on your site? Let's fix that.
The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.
In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.