Izzi Smith is the SEO Manager for Sixt UK and has lived in Munich for 3 years since moving from her home town in Manchester, UK. She is passionate about Structured Data, UX and technical SEO. When not optimizing, you can find her exploring the Munich beer gardens and Christmas markets (depending on the season!) or attending local Online Marking meet-ups.
Contributions by Isobel Smith:
In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.