Izzi Smith

Izzi Smith

Izzi is a Technical SEO Analyst at Ryte where she loves spending her time solving technical SEO mysteries, sharing her knowledge, and helping beloved clients create even more awesome websites for their users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times. When she's not optimizing, you can find Izzi at one of Munich's beer gardens or binge watching Netflix.

Contributions by Izzi Smith:

4 min 16.04.2020

What did we learn after 1 month of COVID-19? A behavioral analysis of search shifts using real GSC data

We conducted an analysis to evaluate how searcher behaviour shifts during the COVID-19 crisis has impacted different industries. Using our extensive pool of Google Search Console Data, we analyzed the clicks, impressions, CTR and position of keywords from 4800 domains to get valuable insights into which industries have profited, and which have lost out. In this article, we share our learnings, and give advice how to adapt your website and SEO strategy to the current situation.

33 shares Marketing Practices

7 min 20.03.2020

How to diagnose and deal with Faceted Search problems

Problems caused by unruly faceted search or navigation can be the bane of an SEO’s life; a simple category page convention can be detrimental to your organic performance when not handled correctly. This is mainly because faceted search can result in a handful of unique pages generating thousands or even millions of thin or duplicate URLs that are crawlable and indexable in their own right.

5 shares Marketing Practices

6 min 10.01.2020

SEO New Year’s Resolutions for 2020

The start of a new year can be the perfect time for us to overcome bad habits and gain positive changes we’ve been hoping to carry out for a while. However, these ambitious “New Year's Resolutions” can be hard to commit to and often end up discarded come mid-January.

8 shares Content Marketing

9 min 27.11.2017

Practical Insights on Winning Featured Snippets – Findings from Sixt

In this article, I explain why it's so important to get with the trend of featured snippets, best practices into achieving them, and some nice case studies from our efforts on Sixt's domains.

84 shares Organic Search