As a trained linguist, Julia had a soft spot for language from an early age. So the step to online editor and content creator with a focus on on-page SEO was the next logical step. The special attraction for her lies in the fact that everyday language and SEO requirements for users and readers merge as naturally as possible. After more than 10 years, she's now extended her content expertise to the development of content strategies. When she's not working on concepts and content pieces, she's no less passionate about her dog or her record collection.
Contributions by Julia Fähndrich:
Ignoring search intent can quickly result in ranking losses, or even failure to rank. We explain the different types of search intent, and how to create content that matches.
Compared to PPC or other paid marketing measures, the value of SEO is difficult to quantify. In this article, we explain why calculating return on investment is so complicated, what it depends on and how you can meaningfully evaluate it.