Contributions by Kaspar Szymanski:
Former Google Search Quality Strategist, Kaspar Szymanski, shares his opinion on ownership and responsibility in SEO and shares tips for maintaining healthy rankings.
As an SEO consultant, I sometimes get the impression that European companies have difficulties with understanding how they can exploit the SEO-potential of their websites. The reasons for this are hugely varied, but from a consultant’s perspective, there are a number of frequently-occuring problems that prevent webmasters from making their websites the best they can be.
5 steps to make your BRAND NEW site rank by ex-Googler Kaspar Szymanski .
Manual penalties applied as a consequence of violating Google Webmaster Guidelines are, next to Google algorithms such as Panda or Penguin, among the leading causes for a sudden loss of Google traffic. Kaspar Szymanski offers rare insights from a former long term Google Search employee perspective with years of experience both applying and lifting penalties from within Google.