Kate Aspinwall

Kate Aspinwall

Kate is a Marketing / Branding Expert at Ryte. She joined the team in 2018 after completing her Masters at the University of Edinburgh. Before becoming a Ryte Superhero, Kate worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.

Contributions by Kate Aspinwall:

7 min 11.03.2021

9 Common SEO Mistakes (& How To Fix Them)

Mistakes happen! We're all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.

0 shares Organic Search

3 min 01.03.2021

Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared

Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.

0 shares User Experience

9 min 19.11.2020

Redirects & how to properly use them for SEO

Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.

0 shares Technical SEO

14 min 21.10.2020

WordPress SEO: How to optimize your WordPress website for Google

Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.

110 shares Marketing Practices

5 min 12.03.2020

Open Graph tags are your secret to good CTR on social

Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.

18 shares Social Media

2 min 20.11.2019

The Hands-On Guide to SEO Reporting

Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.

23 shares Marketing Practices

2 min 23.05.2019

How to Increase Your SEO Traffic in 30 Days

Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”

10 shares Marketing Practices

2 min 23.08.2018

How to run an SEO Audit in 2018: Free SEO Audit Guide and Template

Ryte and Hubspot have teamed up to create the ultimate, free SEO Audit Kit including an SEO Audit Guide, SEO Audit Checklist and On-Page SEO Template.

122 shares Technical SEO

8 min 20.03.2018

What is Search Engine Optimization? A Beginners Guide to SEO

Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, and recommends key industry tools to help you get started.

9 shares Organic Search