Kate is a Marketing / Branding Expert at Ryte. She joined the team in 2018 after completing her Masters at the University of Edinburgh. Before becoming a Ryte Superhero, Kate worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.
Contributions by Kate Aspinwall:
Mistakes happen! We're all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.
Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.
Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.
Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.
Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.
Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.
Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”
Ryte and Hubspot have teamed up to create the ultimate, free SEO Audit Kit including an SEO Audit Guide, SEO Audit Checklist and On-Page SEO Template.
Whether you’re new to search engine optimization or just need a quick refresher, this beginners guide will bring you up to speed. This article provides an overview of fundamental SEO topics, in plain language, and recommends key industry tools to help you get started.