Kate Aspinwall

Kate Aspinwall

Kate is a Marketing / Branding Expert at Ryte. She joined the team in 2018 after completing her Masters at the University of Edinburgh. Before becoming a Ryte Superhero, Kate worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.

Contributions by Kate Aspinwall:

13 min 23.08.2021

WordPress SEO: How to optimize your WordPress website for Google

Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.

122 shares Marketing Practices

2 min 29.07.2021

Your 6 point summer checklist: To make your website user experience unforgettable

The summer is well under way, and for some, that means business slows down. Use this time wisely and optimize your website user experience! Our 6 point checklist will help you focus on what you need to work on.

1 shares Content Marketing

8 min 24.06.2021

Take the First Steps Towards Website User Experience

We all surf, search, shop, click, compare and purchase as end consumers on our smartphones and laptops. As website owners, we create project plans. optimize, and monitor our web properties in order to improve the way users find content from your website on search engines. This article introduces you to the world of website user experience and shares strategies proven to optimize sites for high-quality and memorable user interactions.

1 shares Google Topics

7 min 11.03.2021

9 Common SEO Mistakes (& How To Fix Them)

Mistakes happen! We're all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.

54 shares Organic Search

3 min 01.03.2021

Industry Report Reveals Google’s Core Web Vitals Will Catch Ecommerce Sector Unprepared

Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.

58 shares User Experience

4 min 14.12.2020

10-day christmas challenge for website optimization

The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!

18 shares Marketing Practices

9 min 19.11.2020

Redirects & how to properly use them for SEO

Redirects are an indispensable technique that can be helpful in many different SEO use cases. Start using redirects on your website by learning the right way to use them for SEO.

81 shares Technical SEO

6 min 19.08.2020

The Ultimate Guide to Structured Data

Structured data plays an increasingly important role in the high information content of SERPs. Wouldn’t you rather click on a search result with star ratings or were you inspired by a delicious recipe in the SERPs? But how does this data get into the SERPs and what can you do about it? With this Structured Data Guide you will get all important answers to these questions.

0 shares Technical SEO

5 min 12.03.2020

Open Graph tags are your secret to good CTR on social

Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.

18 shares Social Media

2 min 20.11.2019

The Hands-On Guide to SEO Reporting

Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.

23 shares Marketing Practices

7 min 24.09.2019

Mobile-Friendly: Tips for a Successful Mobile Website

Mobile first is now the name of the game in the online world. We’ll show you (and all those who have missed out on mobile SEO so far) why mobile friendly is important, and how to make your own website really mobile-ready.

5 shares Mobile SEO

2 min 23.05.2019

How to Increase Your SEO Traffic in 30 Days

Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”

10 shares Marketing Practices

2 min 23.08.2018

How to run an SEO Audit in 2018: Free SEO Audit Guide and Template

Ryte and Hubspot have teamed up to create the ultimate, free SEO Audit Kit including an SEO Audit Guide, SEO Audit Checklist and On-Page SEO Template.

122 shares Technical SEO

7 min 22.01.2018

CMS Comparison: An Overview of the Best Content Management Systems

Almost 300 different content management systems are available on the market. In this article, we provide an overview of the most well known CMS.

16 shares Content Marketing

6 min 22.01.2018

How to Relaunch Your Website Without Affecting SEO

Relaunching your website from a SEO perspective is an exciting task, but one with a big risk of losing traffic and rankings. In this article, we explain how to survive a relaunch without causing substantial damage to your website performance.

20 shares Technical SEO

3 min 25.10.2017

The 5 Scary Monsters of Website Optimization

Halloween is just around the corner, but scary creatures aren’t just carrying out their mischievous deeds on this night!

12 shares Technical SEO

6 min 20.09.2017

How to Profit from Voice Interactions

Voice interactions and voice search are becoming increasingly important. Find out in this article how to make the most of this recent development.

7 shares Voice Search

3 min 18.08.2017

Google & HTTPS: What You Now Need to Know

On August 17, 2017, Google sent an email to operators of unencrypted websites warning them that from October 2017, their users would see a "not secure" notice.

47 shares Google Topics