Kate is a Marketing / Branding Expert at Ryte. She joined the team in 2018 after completing her Masters at the University of Edinburgh. Before becoming a Ryte Superhero, Kate worked as a Brand Strategist at a Boston-based creative agency. She is passionate about branding, international marketing, and finding the best vegetarian restaurant in Munich.
Contributions by Kate Aspinwall:
Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.
The summer is well under way, and for some, that means business slows down. Use this time wisely and optimize your website user experience! Our 6 point checklist will help you focus on what you need to work on.
We all surf, search, shop, click, compare and purchase as end consumers on our smartphones and laptops. As website owners, we create project plans. optimize, and monitor our web properties in order to improve the way users find content from your website on search engines. This article introduces you to the world of website user experience and shares strategies proven to optimize sites for high-quality and memorable user interactions.
Mistakes happen! We're all human. Here are 9 common SEO mistakes that may be impacting your search performance & how you can fix them.
Google is introducing a set of metrics called Core Web Vitals as ranking signals. Starting in May 2021, search rank will be determined from a mobile-centric perspective with a focus on load times, interactivity, and visual stability. But key findings from Ryte’s Industry Report on Web Vitals in the Ecommerce Sector paint an alarming picture.
The countdown to Christmas has begun! Before we go on a well-deserved holiday break, I want to kick off the holidays with a 10-day Christmas challenge with you. 🤶🏻 This way, you can efficiently use each day before Christmas and end the year on a high note!
Structured data plays an increasingly important role in the high information content of SERPs. Wouldn’t you rather click on a search result with star ratings or were you inspired by a delicious recipe in the SERPs? But how does this data get into the SERPs and what can you do about it? With this Structured Data Guide you will get all important answers to these questions.
Open Graph tags can significantly improve your click-through rate on social media. Learn what you need to know to successfully begin implementing them on your website.
Improve your SEO reports with this free guide by Ryte and HubSpot. It includes a comprehensive breakdown of SEO KPIs and a reporting checklist.
Mobile first is now the name of the game in the online world. We’ll show you (and all those who have missed out on mobile SEO so far) why mobile friendly is important, and how to make your own website really mobile-ready.
Sustainably increase your traffic in 1 month with this free ebook from Ryte and Hubspot, “How to increase your SEO traffic in 30 days.”
Ryte and Hubspot have teamed up to create the ultimate, free SEO Audit Kit including an SEO Audit Guide, SEO Audit Checklist and On-Page SEO Template.
Almost 300 different content management systems are available on the market. In this article, we provide an overview of the most well known CMS.
Relaunching your website from a SEO perspective is an exciting task, but one with a big risk of losing traffic and rankings. In this article, we explain how to survive a relaunch without causing substantial damage to your website performance.
Halloween is just around the corner, but scary creatures aren’t just carrying out their mischievous deeds on this night!
Voice interactions and voice search are becoming increasingly important. Find out in this article how to make the most of this recent development.
On August 17, 2017, Google sent an email to operators of unencrypted websites warning them that from October 2017, their users would see a "not secure" notice.
As agile working means significant and major changes in a company organisation, we asked three questions to Irina Hey, who is our chapter lead of the marketing team at OnPage.org. She tells us more about her role and challenges she daily has to face.