Kathrin Schürmann

Kathrin Schürmann

Kathrin Schürmann is a lawyer and partner at SCHÜRMANN WOLSCHENDORF DREYER. In addition to copyright and entertainment law, and data privacy and competition law, she specializes in digital businesses and marketing. She has particular expertise in competition law and data privacy.

Contributions by Kathrin Schürmann:

2 min 20.01.2017

Geo-fencing as a Marketing Tool

The trend can’t be ignored: the proportion of location-based advertising (Location-Based Marketing) is increasing rapidly and is a new and important marketing tool for retail locations to connect directly with clients at the point of sale.

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