Kathrin Schürmann

Kathrin Schürmann

Kathrin Schürmann is a lawyer, and is a partner at SCHÜRMANN WOLSCHENDORF DREYER. Besides copyright and entertainment law, data privacy and competition law, she specializes in Digital Business and in marketing, especially in the area between competition law and data privacy.

Contributions by Kathrin Schürmann:

2 min 20/01/2017

Geo-fencing as a Marketing Tool

The trend can’t be ignored: the proportion of location-based advertising (Location-Based Marketing) is increasing rapidly and is a new and important marketing tool for retail locations to connect directly with clients at the point of sale.

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